# Research best practices Product testing research, consumer insights, and innovation best practices from the Highlight team. - [Oct 1, 2024 **Market Research Questions: A Complete Guide for CPG Brands** Read article](/content/blog/market-research-questions/index.html) - [Sep 30, 2024 **IHUT Testing: Your Fast Track to Product Development Success** Whether you’re a budding entrepreneur with a great idea for a new product, or a member of a sensory or insights team on one of the world’s largest CPG brands, there’s a lot of risk to launching a new product out into… Read article](/content/blog/ihut-testing/index.html) - [Sep 17, 2024 **Discover the Highlight Platform** The Highlight team is excited to debut a newly reimagined and even more powerful, insightful product testing platform. In 2023, Highlight first launched our platform to revolutionize the product testing industry. This… Read article](/content/blog/discover-the-new-highlight-platform/index.html) - [Jul 10, 2024 **Spotlight: Tracy Luckow of Whipnotic** Tracy Luckow is an entrepreneur with expertise across CPG, including everything from innovation and consumer insights to building and developing high-performance teams. She spent decades honing her passion for… Read article](/content/blog/whipnotic-tracy-luckow/index.html) - [Jun 24, 2024 **5 Lessons Legacy CPG Brands Learn from Emerging Brands** The product innovation process has changed tremendously over the past decade–for some companies, that is. Read article](/content/blog/lessons-big-cpg-companies-need-to-learn-about-product-testing/index.html) - [Jun 14, 2024 **5 Reasons Brands Are Shifting to In-Home Usage Testing** Product developers and researchers are constantly thinking about the best ways to test product. In the past few years, we've seen an exponential increase in the use of in-home usage tests. Here are five reasons why… Read article](/content/blog/everyones-moving-to-ihuts-over-clts-and-heres-why/index.html) - [Jun 11, 2024 **Spotlight: Marguerite Mariscal of Momofuku** Marguerite Zabar Mariscal is the CEO of the food brand Momofuku. Marguerite joined Momofuku in 2011 as an intern. She took on design and communications for the group and was named Brand Director in 2016. In 2018, she… Read article](/content/blog/marguerite-mariscal-momofuku/index.html) - [May 31, 2024 **What is Claims Testing? for CPG product teams** “Promotes healthy digestion” Read article](/content/blog/claims-testing/index.html) - [May 23, 2024 **18 FAQs About Highlight's In-Home Usage Testing Platform** Historically, in-home usage testing (IHUT) and physical product testing has been costly, slow, and complicated. It’s hard to build and cultivate a nationwide panel of high-quality Highlighters. It’s hard to source and… Read article](/content/blog/faqs/index.html) - [Apr 25, 2024 **11 Proven Wear Testing Method for Apparel Brands** By Lukas Cartmell For product development teams, testing products with consumers for honest feedback is a crucial step to pre-launch validation or post-launch renovation. While in-home usage testing, or IHUT, is a… Read article](/content/blog/11-considerations-for-apparel-brands-to-improve-their-wear-testing/index.html) - [Apr 16, 2024 **Companies Building Better Products for the Planet** At Highlight, we’re on a mission to help companies build better products for people and the planet. It’s important to us that brands have the consumer insights they need to build eco-friendly products that shoppers will… Read article](/content/blog/27-companies-building-better-products-for-the-planet/index.html) - [Mar 28, 2024 **21 Questions BevAlc Brands Can Answer with Product Testing** By John Eigenbrood Read article](/content/blog/21-questions-bevalc-brands-can-answer-with-product-testing/index.html) ## Put the research to work Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required. [Book a test strategy session](/content/book-a-test-strategy-session-highlight/index.html)