# Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

- **The March Highlight: Women's History Month**  
For Women’s History month back in March, Highlight worked with multiple women-owned brands to provide pro bono insights to enable continued growth + success. As Highlight is a woman-founded company as well, we know…  
[Read article](/content/blog/the-march-highlight-womens-history-month/index.html)
- **The February Highlight: Black History Month**  
Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro bono work for value-aligned brands we believe in.  
[Read article](/content/blog/the-february-highlight-black-history-month/index.html)
- **In-home Usage Testing: Debunking 10 IHUT Myths**  
In-home usage tests (IHUTs for short) are nothing new in product research, but they have entered a new era—faster turnarounds, smarter recruiting, and decision-ready insights at a pace insights and innovation teams can…  
[Read article](/content/blog/in-home-usage-testing-10-things-you-need-to-know/index.html)
- **Product Testing for Beginners: Is It Legit?**  
Product testing is the process of gathering feedback directly from potential customers about your product. Teams use it to surface a wide range of insights—usage behavior, consumer preferences, and reactions to a…  
[Read article](/content/blog/product-testing-for-beginners/index.html)
- **CPG Product Development Innovation in 5 Steps**  
By Emma Steele Jump to Highlight's 24 CPG innovation solutions at the bottom of this post! Launching new products is hard. Innovation today is more challenging than ever, in a rapidly changing landscape of consumer…  
[Read article](/content/blog/cpg-product-innovation-guide/index.html)

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