# Research best practices Product testing research, consumer insights, and innovation best practices from the Highlight team. - [May 8, 2026 **Best Pet Food Product Testing Platforms 2026** Pet food product testing is rarely a one-size-fits-all decision. For CPG consumer insights pros, brand marketers, and R&D scientists, the right platform depends on whether the goal is to understand real-world… Read article](/content/blog/best-pet-food-testing-platform/index.html) - [Apr 14, 2026 **Best Strella.io alternatives for product insights 2026** In the high-stakes world of CPG innovation and digital product development, even "faster" traditional research can still be too slow. Teams evaluating alternatives to Strella are usually trying to solve a familiar… Read article](/content/blog/strella-alternatives/index.html) - [Apr 14, 2026 **Best Listenlabs Alternatives for Product Concept Testing** In the fast-moving world of CPG innovation and digital product development, speed to insight matters more than ever. Listen Labs helped push AI-moderated qualitative research into the mainstream by making it easier to… Read article](/content/blog/listenlabs-alternatives/index.html) - [Apr 13, 2026 **Best Tracksuit Alternatives for Product Audience Profiling** Tracksuit helped make consumer research more accessible, especially for growing brands that want continuous insight into their market position without committing to heavyweight enterprise research infrastructure. Read article](/content/blog/tracksuit-alternatives/index.html) - [Apr 13, 2026 **Best Aaru alternatives for AI consumer research in 2026** As synthetic research platforms like Aaru and Simile gain enterprise traction, consumer insights teams are increasingly weighing a practical question: when should you trust AI-generated Highlighters, and when do you… Read article](/content/blog/aaru-alternatives/index.html) - [Mar 12, 2026 **Best Zappi Alternatives for Product Insights** Agile research has evolved. Read article](/content/blog/zappi-alternatives/index.html) - [Mar 12, 2026 **Best Quantilope Alternatives for Consumer Research** In the rapidly evolving landscape of consumer insights, reliance on a single platform like Quantilope can limit the scope of your methodology—particularly for CPG brands requiring diverse, multi-dimensional data… Read article](/content/blog/quantilope-alternatives/index.html) - [Mar 12, 2026 **Best AYTM alternatives for Strong Audience Insights** In the rapidly evolving landscape of consumer insights, agile market research platforms have become essential for brands seeking data-driven decision-making without the long lead times of traditional agencies. Read article](/content/blog/aytm-alternatives/index.html) - [Mar 2, 2026 **Child-free Millennials vs Millennials who have kids** Often in the world of consumer insights, we look at how habits, behaviors, and expectations vary by generation. Of course, there's much more that determines our attitudes and choices other than our age. So this time,… Read article](/content/blog/child-free-millennials-vs-millennials-who-have-kids/index.html) - [Mar 2, 2026 **How to evaluate research software** With the research landscape shifting so quickly and dramatically, deciding on the right research vendor for your business needs can be challenging. R&D professionals, Brand Managers, and Consumer Insights teams are no… Read article](/content/blog/how-to-evaluate-research-software/index.html) - [Feb 23, 2026 **How Highlight Handles Logistics** A version of this article was originally posted on Emma Steele's LinkedIn. Read article](/content/blog/how-highlight-handles-logistics/index.html) - [Feb 20, 2026 **10 Black-owned innovative CPG brands** Black History Month is all about honoring the triumphs, struggles, and contributions of Black Americans to America's story, and that story would be incomplete without celebrating the Black CPG entrepreneurs creating… Read article](/content/blog/10-black-owned-cpg-brands/index.html)