# Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

- **IHUT coffee machine testing: 40 users, 100% completion rate**  
  Launching a new kitchen appliance into a competitive market is like brewing the perfect cup of coffee – one wrong move and you're left with a bitter taste. For a leading kitchen appliance brand ready to introduce their…  
  [Read article](/content/blog/coffee-machine-prototype-ihut-testing-case-study/index.html)
- **How Wile used longitudinal testing to validate claims**  
  Making claims in the women’s supplements space is easy—proving them is hard. Wile , a brand focused on perimenopause support, found themselves at a crossroads. They had developed what they believed was an effective…  
  [Read article](/content/blog/wile-supplement-claims-validation-case-study/index.html)
- **How Clorox implemented claims testing for better products**  
  When Clorox's Cleaning team needed to validate their new home cleaning product before launch, they faced a common challenge: how to gather quality consumer feedback fast enough to refine their go-to-market strategy…  
  [Read article](/content/blog/clorox-product-innovation-case-study/index.html)
- **Conjoint Analysis: Best Practices & How-To Guide**  
  If you’d like to make your product more or less appealing to people in your target customer base, you’ve got plenty of options. You can lower the price, change the color, add a new feature … and so on.  
  [Read article](/content/blog/conjoint-analysis/index.html)
- **How to Eliminate Procedural Bias in Consumer Research**  
  Most people involved in product testing research aren’t looking to stroke their egos by intentionally designing biased studies that validate their ideas and preferences. They’re looking for the cold, hard truth so that…  
  [Read article](/content/blog/procedural-bias/index.html)
- **The Advantage of a Monadic Approach to Concept Testing**  
  Concept testing is a classic form of market research. To the uninitiated, it may seem straight forward: place multiple concepts in front of a respondent and ask them to choose their favorite.  
  [Read article](/content/blog/monadic-concept-test/index.html)
- **Product-Market Fit for US Launch**  
  Who: Eatiful  
  [Read article](/content/blog/eatiful-product-market-fit-for-us-launch/index.html)
- **Ace your SKU optimization with TURF analysis**  
  You’re responsible for product development innovation at a kombucha company, and you’re hoping to get some new, kombucha-curious customers hooked on your brand. One great thing about kombucha is that flavor options are…  
  [Read article](/content/blog/turf-analysis/index.html)
- **Consumer Research Platforms: Choose for Your Customers, Not Your Convenience**  
  Most consumer research platform decisions are made based on incomplete wishlists. Teams compare pricing tiers, count survey features, and evaluate dashboards that can do all kinds of tricks. And while all of that…  
  [Read article](/content/blog/consumer-research-platforms/index.html)
- **How to Choose A Consumer-Centric Contract Manufacturer**  
  Finding a contract manufacturer and establishing a successful partnership is not just about what looks good on paper. What matters much more, is what people value–but how do you find a partnership that prioritizes that?  
  [Read article](/content/blog/contract-manufacturer/index.html)
- **How to Manage Supply Chain Disruptions**  
  Poor supply chains, they really can’t catch a break these days!  
  [Read article](/content/blog/managing-supply-chain-disruptions/index.html)
- **Highlight Recruited Pregnant People for Product Testing**  
  Key success metrics 109%  
  [Read article](/content/blog/product-testing-postpartum-product/index.html)

## Put the research to work

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