## Key success metrics

|     |     |     |
| --- | --- | --- |
| 100 Highlight testers | 1 day from product receipt to live data | 92% completion rate |

## The challenge

Freestyle Snacks came to Highlight to test their initial product release of their snackable Olives. With a mission to revolutionize snacking on whole foods, the research goal was to understand consumer reactions to the taste and flavors, as well as Freestyle Snacks' packaging.

## The product testing solution

We shipped three Freestyle Snacks flavors to a curated segment of "better for you" snack purchasers within our [Highlighter community](/content/blog/how-highlight-cultivates-an-engaged-community-of-product-testers/index.html) for agile in-home testing.

24 samples were sent to 100 Highlight Highlighters. Within 1 day of product receipt, the Freestyle Snacks team could see the live data start coming in to their live dashboards. In the end, the project achieved a 92% completion rate, delivering both quantitative data in the form of survey results, and qualitative data in the form of rich, in-depth open-ended responses.

> "I love that the packaging is resealable and the branding and colors are very eye-catching!"
> 
> _\- Real Highlighter open-ended response_
> 
> "I have never seen bagged olives before, but I love that these are packaged this way. They are instantly more portable and accessible!"
> 
> _\- Real Highlighter open-ended response_

## The business impact

Freestyle Snacks received feedback on all three products and was able to make improvements to their initial product line.

- The Highlight data provided a deep understanding of sensory insights around flavor and quality, so Freestyle Snacks knew exactly how to optimize product formulas.
- The Freestyle Snacks team received actionable measures of consumer perception on packaging, purchase intent, and willingness to pay.
- The team received a ranking of overall enjoyment and product resonance of target consumers.
- Benchmark data within the "better for you" snack category gave the Freestyle Snacks team the information they needed to create compelling retailer decks.