## 17 - Sage Start-Up Advice from GreenBook Pitch Winners

### Episode 17 • 16th June 2022 • Greenbook Podcast • The Greenbook Podcast Network

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### Shownotes

In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder & CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.

Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future.

In this episode, we'll explore:

- Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook Pitch
- The importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentation
- Advice for those starting up new businesses themselves. _(Spoiler alert: trust your strategy and be ruthless in your prioritization.)_

_Many thanks to Dana and Ethan, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take._

## Links From The Show:

- GreenBook Podcast --> https://greenbook.captivate.fm/podcast
- Lenny Murphy --> https://greenbook.captivate.fm/lenny

### Content originally published on

[Greenbook](https://greenbook.captivate.fm/episode/17-sage-advice-for-start-ups-from-the-greenbook-pitch-winners)

### [Download Audio](https://podcasts.captivate.fm/media/2bc75426-86eb-46d4-ae61-266837bbacba/GB-17-Dana-and-Ethan-DYNAMIC-READY.mp3)

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