## Challenge

The SnackFutures sensory team at Mondelēz International came to us in April 2021 for support in launching a new sustainable snack product under one of its emerging brands. SnackFutures needed to test the product as early as possible in the learning journey, **to better understand formulation and messaging of leading edge** **ingredients, sourcing, and formulations**.

## Solution

We packed and shipped three flavors of this early stage product, to the better for you segment of our community for agile in-home testing in just two days.

## Result

**In less than 10 days, the SnackFutures team was ready to adjust the** **recipe** **and messaging**, prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language.

What we delivered:

- Instant access to a live dashboard of results coming in on day 1
- Understanding of key drivers of interest and product fit within existing snack routine
- Prioritization of the flavor profiles and messages that resonated most, based on dietary preferences
- Qualitative texture to discern the right balance of flavor, ingredients, and nutrition that appeal
- The right ways to introduce consumers to new formulations and sourcing methods

_Early in-home learning accelerates formulation and messaging for emerging_ _snacks._ [_Schedule a demo with Highlight_](/content/request-a-demo/index.html) _to learn more._