# Better-for-you

See how brands like yours are building better-for-you products people love.

## Featured content

Case studyProduct concept validation  
How Yolélé is bringing "super grain" fonio to the world  
Read more](/content/blog/learn-more-about-super-grain-fonio/index.html)

WebinarProtein  
Highlight Showcase 2025: The power of protein ft. CLIF & Sourmilk  
Read more](/content/blog/china-import-tariffs-and-alienation-testing/index.html)

WebinarBFY snacksFiber  
The Highlight Reel: Move over, protein. It’s time to fibermaxx.  
Read more](/content/highlight-reel-zesty-z-recording/index.html)

Case studyPositioningSensory testingCompetitive testing  
How Simply Gum used Highlight to confidently expand beyond gum  
Read more](/content/blog/how-simply-gum-expanded-into-new-skus-with-highlight-research/index.html)

Highlight researchBFY beveragesTrend report  
Original research: Are consumers really drinking less?  
Read more](/content/hubfs/Highlight%20Report%20NA%20Bev%20Drinking%20Habits_Jan%202025.pdf)

Webinar  
The Highlight Reel: Is "Better for You" better for business?  
Read more](/content/better-for-you-better-for-business/index.html)

## 3 trends driving growth in the "Better for You" space

In this piece from Food Dive, see the original research from Highlight showing how GLP-1s, sugar, and protein are shaping consumer preferences.

[Read now](https://www.fooddive.com/spons/3-trends-driving-growth-in-the-better-for-you-space/723917/)

## Prepare your product research roadmap

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Case study  
Reformulation for Regulators & Consumer Preferences  
Learn how one legacy beverage brand updated their formula for evolving consumer preferences and food safety regulations.  
Read](/content/blog/reformulating-for-regulations-example/index.html)

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On-demand webinar  
Spindrift: How to Drive High-Impact Innovation  
Hear from Spindrift VP (formerly of Williams-Sonoma and Grove Collective) Jon Silverman on what it takes to build a brand for lasting success.  
Watch](/content/highlight-spark-spindrift-innovation/index.html)

Guide  
Product Testing for Precision  
See how phasing your approach to research can give you more reliable insights into future market performance.  
Download](/content/blog/concept-testing-with-ihut/index.html)

## Bring better-for-you claims to real consumers

See how Highlight validates the products, claims, and positioning behind the better-for-you category — book a session to get started.

[Book a session](/content/book-a-test-strategy-session-highlight/index.html)