# Functional products

See how innovative teams are building functional products consumers love.

## Featured content

WebinarBFY beverage  
The Highlight Reel: Innovation on tap  
[Read more](/content/highlight-reel-beverage-innovation/index.html)

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Trend reportOriginal research  
Using consumer research to predict the beverage flavor of the summer  
[Read more](/content/highlight-spark-beverage-flavor-of-the-summer-research/index.html)

BFY beverages  
Highlight Spark Keynote: How women-led brands are shaping conscious consumption  
[Read more](/content/highlight-spark-keynote/index.html)

## Interview

### Spindrift: How to Drive Sustainable Innovation
In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.  
[Watch now](/content/how-spindrift-drives-impactful-innovation/index.html)

## Prepare your product research roadmap

Case study  
Product line optimization for postpartum recovery products  
See how one postpartum supplement used Highlight to understand product efficacy against a competitor product with a niche audience of pregnant people in their final trimester (38+ weeks).  
[Read](/content/blog/product-testing-postpartum-product/index.html)

On-demand webinar  
What consumer insights predict about holiday spending  
In this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.  
[Watch](/content/highlight-showcase-gifts-to-groceries-2025/index.html)

Guide  
Product Testing for Precision  
See how phasing your approach to research can give you more reliable insights into future market performance.  
[Download](/content/blog/concept-testing-with-ihut/index.html)

## Prove out your functional claims
See how Highlight validates efficacy, taste, and appeal for functional products — book a session to get started.  
[Book a session](/content/book-a-test-strategy-session-highlight/index.html)