# Intimate & sensitive

See how brands like yours are conducting consumer and efficacy research with hard-to-reach segments.

Explore

## Featured content

**Case study** Personal care  
How LOLA is listening to their consumers to create packaging that wins on-shelf  
[Read more](/content/blog/highlight-concept-testing-for-lola/index.html)

**Case study** Supplements Efficacy testing  
How Wile used longitudinal testing to validate claims  
[Read more](/content/blog/wile-supplement-claims-validation-case-study/index.html)

**Case study** Kid testing  
Video: Fragrance testing with Gen Alpha  
[Read more](/content/cosmo-fragrances-consumer-testing/index.html)

**Webinar** Kid testing  
Highlight Spark: Kid-Tested, Parent-Approved ft Frida & Once Upon a Farm  
[Read more](/content/building-products-for-parents-and-kids/index.html)

**Case study** Underwear testing Apparel  
How Hanes built wear testing into their product innovation cycle  
[Read more](/content/blog/hanes-brands-highlight-case-study/index.html)

**Case study** Wellness Supplements  
Product line optimization for postpartum recovery products  
[Read more](/content/blog/product-testing-postpartum-product/index.html)

## Interview

### Spindrift: How to Drive Sustainable Innovation
In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.

[Watch now](/content/how-spindrift-drives-impactful-innovation/index.html)

## Prepare your product research roadmap

**Case study**  
How Tree Top cracked the code on kids’ applesauce testing  
Tree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight’s product testing community stepped in to help.  
[Read](/content/blog/tree-top-applesauce-product-testing-case-study/index.html)

**On-demand webinar**  
Food Dive: How to build joy into every bite  
Watch this replay from Food Dive with Brigette Wolf, Chief Marketing Officer at My/Mochi, about how her team is building more sustainable, healthier sweets shoppers love.  
[Watch](/content/highlight-mymochi-sustainable-product-development/index.html)

**Guide**  
Product Testing for Precision  
See how phasing your approach to research can give you more reliable insights into future market performance.  
[Download](/content/blog/concept-testing-with-ihut/index.html)

## Reach the hard-to-reach with confidence
See how Highlight recruits and researches sensitive, niche, and hard-to-reach audiences — book a session to get started.

[Book a session](/content/book-a-test-strategy-session-highlight/index.html)