# Private label

See how retailers are delighting loyal shoppers with products they love.

## Featured content

Case studyPersonal care  
CVS Health for Retail Dive: Owning success for your owned brands  
[Read more](/content/retail-dive-cvs-health-owned-brands-success/index.html)

Trend reportOriginal research  
Report: Don’t call it private label — how store brands are winning big  
[Read more](/content/hubfs/Case%20Studies/Retail%20Dive_Dont%20call%20it%20private%20label_Feb%202025.pdf)

Consumer insightsOriginal research  
Original research: From Gifts to Groceries  
[Read more](/content/blog/2025-holiday-season-consumer-spending/index.html)

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## Fred Hart on 2026 packaging trends

In this interview by Emma Steele, Head of Disruptive & Emerging Brand Partnerships, CPG design & branding expert Fred Hart shares his reflections from 2025 and predictions for 2026 — including the ways private label brands can double down on their success.

[Watch now](/content/cpg-packaging-predictions-for-2026/index.html)

## Prepare your product research roadmap

Case study  
How Tree Top cracked the code on kids’ applesauce testing  
Tree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight’s product testing community stepped in to help.  
[Read](/content/blog/tree-top-applesauce-product-testing-case-study/index.html)

On-demand webinar  
What consumer insights predict about holiday spending  
In this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.  
[Watch](/content/highlight-showcase-gifts-to-groceries-2025/index.html)

Guide  
Product Testing for Precision  
See how phasing your approach to research can give you more reliable insights into future market performance.  
[Download](/content/blog/concept-testing-with-ihut/index.html)

## Win shelf space with validated private label products

See how Highlight helps retailers test owned-brand products against loyal shoppers — book a session to get started.

[Book a session](/content/book-a-test-strategy-session-highlight/index.html)