# Sustainability

See how brands like yours are building better products for people and the planet.

## Featured content

Case study  
Product concept validation  
How Yolélé is bringing "super grain" fonio to the world  
[Read more](/content/blog/learn-more-about-super-grain-fonio/index.html)

Webinar  
Sustainability  
Beauty & personal care  
The Highlight Reel: Making "green" the new black ft Sonsei & billie  
[Read more](/content/highlight-reel-sustainable-beauty-products-video/index.html)

Trend report  
Original research  
Consumer insights  
Original research: What consumers really care about when it comes to "green" products  
[Read more](/content/hubfs/Highlight%20Report%20Consumer%20Preferences%20for%20Sustainbility%20in%20Beauty%20%26%20Personal%20Care%20Products_Apr%202025.pdf)

Trend report  
Original research  
Consumer insights  
Original research: The inaugural Highlight sustainability report  
[Read more](/content/hubfs/Highlight%20Report%20Sustainability%20in%20CPG_Apr2024.pdf)

Highlight research  
Beauty & personal care  
Trend report  
The 20 most sustainable beauty brands — according to consumer perception  
[Read more](/content/hubfs/The%2020%20Most%20Sustainable%20Beauty%20Brands%2c%20According%20to%20Consumers.pdf)

Case study  
Product innovation  
Sensory testing  
Agile at-home learning for Mondelez SnackFutures  
[Read more](/content/blog/mondelez-ihut/index.html)

Interview  
## Spindrift: How to Drive Sustainable Innovation  
In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.  
[Watch now](/content/how-spindrift-drives-impactful-innovation/index.html)

## Prepare your product research roadmap

Case study  
Sensory testing for plant-based burgers  
Learn how emerging brand Fable Foods launched with products they validated with in-home consumer taste testing.  
[Read](/content/blog/fable-food-12-day-burger-testing-case-study/index.html)

On-demand webinar  
Food Dive: How to build joy into every bite  
Watch this replay from Food Dive with Brigette Wolf, Chief Marketing Officer at My/Mochi, about how her team is building more sustainable, healthier sweets shoppers love.  
[Watch](/content/highlight-mymochi-sustainable-product-development/index.html)

Guide  
Product Testing for Precision  
See how phasing your approach to research can give you more reliable insights into future market performance.  
[Download](/content/blog/concept-testing-with-ihut/index.html)

## Validate your sustainability story

See how Highlight tests the products and packaging behind sustainable brand claims — book a session to get started.  
[Book a session](/content/book-a-test-strategy-session-highlight/index.html)