# Claims Testing Overview
Putting a claim on pack or in marketing communications requires more than confidence — it requires data. Highlight helps brands build the quantitative foundation they need to substantiate consumer perceptual claims and ensure compliance. By leveraging in-context testing aligned to your internal action standards and Sensory Claims Substantiation guidelines, Highlight gives you defensible, usable data that works both internally and externally.

**Key Questions Addressed**
- I need to substantiate claims to put on pack or use within my marketing communications to ensure compliance.

**Common Outcomes**
- Data to support consumer perceptual claims usable both internally and externally
- Consumer verbatims following product usage

**Methodology Guide**

## Quick Hits
- Quantitative
- N=200+ recommended (dependent on internal action standards)
- Monadic or Sequential Monadic
- ~3 weeks turnaround (ship to results)

Typical audience: category purchasers or relevant product users

_For more information on designing your audience and sample size, see_ **[here](/content/help/audience-sample-size/index.html)** _._

## Standard Inputs
The Highlight blueprint will start blank with the ability to add in custom claim-specific questions based on your objectives. For more information on how to design a claims test survey, see [**here**](/content/help/claims-testing-guide/index.html).

- Recommended: Claim-specific perception questions (e.g., “This product \[claim statement\]” rated on 5pt agreement scale)

_\+ Can add from any of our available / recommended questions and/or write your own_

Stimuli: physical product samples sent to participants

## Standard Outputs
- Claims substantiation data with top-box / top-2-box results against action standards
- Consumer verbatims curated from open-ended responses
- Data visualization for all survey questions
- Crosstabs with customizable banners + statistical significance testing

For more information on Claims Testing best practices, see **[here](/content/help/claims-testing-guide/index.html)**.

_Reach out to your Customer Enablement rep if you have any questions about leveraging Highlight for this use case!_

Still need help? [Browse the Help Center](/content/help/index.html).