# Downloads

## Get Your Raw Data, Photos and Videos Out of Highlight

### Overview

**Downloads** is where you take your data out of Highlight. The **Responses** CSV gives you every individual answer, one row per participant, so you can pivot it, model it or drop it into whatever your team already works in. Alongside it sit the photos your participants submitted, a way through to their videos, and any files your Highlight team has shared with you.

This is the raw, unaggregated data. For results already worked out for you, use [Explore](https://help.letshighlight.com/help/explore), [Scorecard](https://help.letshighlight.com/help/scorecard) and [Crosstabs](https://help.letshighlight.com/help/crosstabs).

### Where to Find Downloads

Go to **Insights** and open the **Downloads** tab. It's there from the moment your project is created. Don't see it? Ask your account manager.

**Download Responses** stays greyed out until data collection begins. After that, it works right through to the end of the project, so you can pull a file mid-field — you'll get a partial dataset, not a broken one.

### Downloading Your Responses

Click **Download Responses** and the CSV is built and saved to your browser. One row per participant, their individual answers, no aggregation and no charts. Only responses approved in Highlight's quality-control review make it into the file.

### What's in the File

Three header rows sit above your data, so the first participant is on row 4:

- **Row 1** names the survey each column came from.
- **Row 2** is the real header — the question each column holds. Its first cell reads **Highlighter ID**, a unique ID for each participant, and that's the first column of every row below.
- **Row 3** carries the scale for opinion scale questions and is blank for everything else.

Columns are grouped by survey rather than by the order your surveys ran, with the **Profile Data** block last.

### Choosing Which Surveys to Include

Above the button is a **Surveys** picker. Leave it on **All surveys** and you get everything on the project; pick one or more surveys to narrow the file to just those.

Worth knowing before you do: choosing specific surveys leaves the **Profile Data** columns out of the file — that's the block of demographic detail Highlight holds on each participant. Picking your screener also brings in participants who were screened out and never reached a product survey, who are left out of a full export. If you need the demographics, or want the screen-outs gone, export with **All surveys**.

### What You Selected Elsewhere Doesn't Carry Over

This is the one that catches people out. The **Products** ( **Concepts** on a concept study), **Segments** and **Read Position** you chose in the Settings sidebar on **Explore**, **Scorecard** or **Crosstabs** don't travel to your download. Your file spans every product and participants from across the study. If you've been reading one segment on screen, your CSV isn't that segment, and there's no segment column to filter on.

The one setting that carries across is **Full Completes Only**, because it belongs to the project, not a single view. See [Response Types](https://help.letshighlight.com/help/response-types) for what it includes.

### Photos

**Download Photos** builds a fresh ZIP of the images participants submitted, sorted into a folder per survey. The button reads **Generating photos...** while it works, and the download starts on its own once the file is ready.

The card only appears once a photo ZIP has been generated for your project. If your surveys had photo questions and you don't see it, ask your Highlight contact.

### Videos

**Access Videos** opens Highlight's partner video platform in a new tab, where you watch and download the submissions. This card appears once your Highlight team has saved the link, which can be well before fielding ends.

### Deliverables

**View Deliverables** opens the files your Highlight team has shared — your final dataset, your final report and anything else they've uploaded. **View Links** opens shared links, including each survey's results dashboard. Either button is greyed out when there's nothing of that kind to open.

### Data Security

Your downloaded data contains survey responses and may include sensitive information. See [how Highlight protects sensitive data](https://help.letshighlight.com/help/how-highlight-protects-sensitive-data) for our encryption, access control and data classification practices.