## Platform ## Product Use Cases ## Solutions ## Industries ### Featured Use Cases ## Resources ## Expertise ## Tools ## Support Services | **Support Services** | **Description** | **Available to…** | |----------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------| | Ask a Researcher Hours (5 Hour Bundle) | For those not on a Premium package, consulting hours with a member of Highlight’s research team, used for live Q&A over a phone call or via email. No materials or formal deliverables are produced as part of these hours. | All customers not on a Premium Plan | | **Shipping Services Add-Ons** | | | | Extra Packaging Coolers per box | Shipments sometimes require extra coolers for refrigerated or frozen products. | All customers | | Blinding | Removing, masking, or covering product branding and identifying information. | All customers | | Relabeling and Repacking | Replacing existing labels or removing products from their original packaging and repackaging them into new formats. | All customers | | Procurement Service Fee (up to 5 SKUs) | Highlight procuring for Premium customers up to 1,000 total units for nationally distributed products (else 500); does not include lot code tracking. | Customers on a Premium Plan | | Procurement Level 2 Service Fee (up to 10 SKUs) | | Customers on a Premium Plan | | **Sample Services Add-Ons** | | | | Adverse event reporting (custom Community messaging) | Highlight has a standard adverse event reporting protocol. This add-on refers to custom intake, documentation, and response handling for participant-reported issues due to products during testing. | All customers | | Custom Participant Consent | Any additional legal consent required by the customer, beyond standard Highlight Participation Terms. | All customers | | Recontact from Previous Test | Re-engaging the same participants from a prior test to support follow-up research; a subset of the original participant list (~50%) can be re-engaged, depending on timing. | All customers | | Typing tool for capture | Use of typing tool to match back testers to Customer Segments for profiling purposes. | All customers | | Typing tool for segmentation and recruiting | Use of typing tool to segment and recruit (and does impact on incidence and ability to recruit participants). | Customers on a Premium Plan | | **Reporting Services Add-Ons** | | | | Fully Custom Analysis or Report - ask Research for Pricing | Fully custom scoped analysis or reporting that requires bespoke pricing and feasibility. | Customers on a Premium Plan | | Van Westendorp Analysis | Creation of Van Westerndorp Pricing analysis outputs, inclusive of response curves for Point of Marginal Cheapness (PMC), Point of Marginal Expensiveness (PME), Optimal Price Point (OPP). | All customers | | Additional Instant Report Access | Additional Instant Report Access in the Highlight app above what is included in your package. | All customers | | Topline Report (up to 10 data slides and 1 round of revisions) | 10 slides max; customer provides max 3 research questions; 1 round of revisions and feedback; no report read out included. | All customers | | Custom Report (up to 40 data slides and 3 subgroups) | 40 slides max with analysis of up to 3 subgroups; 2 rounds of revisions and feedback; 1 report read out included. | Customers on a Premium Plan | | MaxDiff + TURF Excel Simulator | Excel Simulator for MaxDiff and/or TURF; analysis up to max 3 subgroups. | All customers | | MaxDiff + TURF PPT and Simulator Package | Excel Simulator for MaxDiff and/or TURF + PPT Report up to 20 slides; analysis up to max 3 subgroups. | All customers | | Drivers Analysis | Excel output of regression-based drivers analysis results in Total and among up to max 3 subgroups; for up to 3 products max. | All customers | | Custom Penalty Analysis | Excel output of custom penalty analysis using custom thresholds for penalties; for up to 3 products max. | Customers on a Premium Plan | | **IDI Add-Ons** | | | | Highlight Moderated | 1:1 interviews with participants of your test post-trial. Moderated and fully managed by Highlight, including recruiting, scheduling, discussion guide creation and use of interview software. | All customers | | Client Moderated | 1:1 interviews with participants of your test, post-trial. Moderated by you and fully managed by you using interview software. | All customers | ## How to Notify Highlight When You Want to Use Your Add-ons When you set up your test on Highlight, the last step in your set up is Submit/Summary. That tab includes a cost summary, timeline Gantt and an expandable menu of Project Add Ons. This menu gives you the option to add on Reporting or Services. Once you’ve selected an add-on and submitted your project, a member of our Support team will verify you have the right number of highlights to service the work and will orchestrate next steps with you directly! Still need help?