## Industry Know-How

77 articles

Explainers on market research methods, from benchmarking and claims testing to sensory evaluation and new product development.

## For Product Testers

24 articles

Guides for people who test products with Highlight, including how to apply, how testing works, and how to give useful feedback.

## Insights, Results, Analytics

18 articles

Make sense of your results with crosstabs, instant reports, executive summaries, AI Chat, and the multi-project dashboard.

## Use Cases

16 articles

How to run common studies on Highlight, such as concept, prototype, and alienation tests, MaxDiff, and in-depth interviews.

## Design Surveys

13 articles

Build and manage surveys, including question types, show logic, question groups, blueprints, and bulk actions.

## General

13 articles

Pricing, project timelines, support, notifications, team access, and how Highlight protects your data.

## Audience, Testers, Highlighter Community

10 articles

Define your audience and sample size, learn how participants are recruited, and see what our tester community brings to your study.

## Get Started & Project Setup

10 articles

Set up your first project: starting a new study, writing tester instructions, and reusing past projects.

## Logistics & Shipping

4 articles

How to pack, ship, and hand off products to Highlight, including carrier options and warehouse standards.

## Concept Tests

3 articles

Set up a concept test project, design effective stimuli, and choose a monadic study design.

## For Developers

1 article

Connect Highlight to your own systems, starting with the AWS S3 integration.