# Platform

We believe that great products are built on more than just how they look — they need to taste, smell, and feel right, too. Whether you’re validating a new formula or benchmarking against competitors, Highlight makes it easy to understand how your product truly lands with real people.

With a purpose-built platform and in-context sensory best practices, Highlight helps teams walk away with a clear optimization roadmap grounded in real consumer feedback — not guesswork.

## Key Questions Addressed

- Does my product hit the mark in terms of key sensory and product characteristics?
- How should I improve the sensory aspects of my product to ensure consumer satisfaction?
- Which prototype drives the greatest sensory performance?

## Common Outcomes

- Sensory performance against key metrics via scorecard summary + comparative analysis of performance if multiple products included
- Penalty Analysis to pinpoint barriers to product performance and identify critical areas for improvement before launch
- Open-ended feedback on sensory performance
- Recommendations on areas of optimization & refinement

## Methodology Guide

### Quick Hits
- Quantitative
- N=75+ per product recommended
- Monadic or Sequential Monadic
- ~3-4 weeks turnaround (ship to results)

Typical audience: category purchasers and/or product concept acceptors

_For more information on designing your audience and sample size, see_ **[here](/content/help/audience-sample-size/index.html)** _._

### Standard Inputs (Highlight Blueprint)
- Overall Liking (Hedonic Scale)
- JAR (Just About Right) scales for key sensory attributes (e.g., flavor intensity, texture, aroma)
  - See our article about how to write JAR questions [here](/content/help/how-to-write-and-when-to-use-jar-just-about-right-questions/index.html)!
- Comment on Likes
- Comment on Dislikes
- Comment on Suggestions to Improve
- Purchase Intent

_\+ Can add from any of our available / recommended questions and/or write your own_

Stimuli: physical product samples (blinded or branded)

### Standard Outputs
- Scorecard of metrics included in your survey + statistical significance testing
- Penalty Analysis report identifying barriers to product performance
- Summary of key themes from open-ended questions
- Data visualization for all survey questions
- Crosstabs with customizable banners + statistical significance testing

_Reach out to your Customer Enablement rep if you have any questions about leveraging Highlight for this use case!_

Still need help? [Browse the Help Center](/content/help/index.html).