# The 20 most sustainable beauty brands, according to consumers

In an open-ended question in Highlight’s *2025 Sustainability Report*, we gave respondents the opportunity to tell us which beauty brands they think of as the most sustainable. Here were the most mentioned:

### 325 199

### 154 118

### 109

**76** **57** **55** **53** **50** **47** **46** **43** **39** **38** **37** **34** **33** **33** **31** **30 Bonus #21!**

## Takeaways for beauty brand builders

Consumers want to make more responsible purchases, but brands have work to do to enhance education, transparency, and trust. Download Highlight’s *2025 Sustainability Report* for more consumer insights.