# Your ideal consumers right at your fingertips

Target consumers in our pre-screened, articulate, engaged, and mission-aligned community.

## Targeting capabilities at scale

Our proprietary database and community offer virtually unlimited targeting abilities and scale.

We offer:

- Gen pop, census-balanced, nationally representative sample
- Custom panel/community builds
- On-demand advanced targeting and custom recruits for niche audiences
- (we source <1% incidence consumers!)
- Verified purchaser recruits
- Robust consumer profiling
- Typing tool overlays and segmentation

## Engaged community

Our approach to community size and growth prioritizes quality over quantity, so you feel confident in the feedback provided.

50%
acceptance rate into the Highlight community for quality control

99.5%
sign up for their next box for recontact-ability

90%
completion rates

20-word
average open-ended response counts

## Insights in action

## Messaging refinement and website optimization for Explorer Cold Brew

[Download the full study](/content/blog/explorer-cold-brew-messaging-optimization-case-study/index.html)

### Challenge

As an emerging brand in the beverage category, Explorer Cold Brew came to Highlight to test the positioning of its single-serve cold brew. The team wanted to better understand a consumer's purchasing journey on their website and gauge interest for potential new product innovations.

### Solution

We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region, and gender.

- 324 product samples sent nationwide
- 28 custom survey questions answered
- 4 days from product receipt until initial data

### Result

In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on both products from our Highlighters. They could then refine their messaging and online purchasing experience to cater to their target audience.

## The latest from Highlight

### Insights report  
See how consumer preferences have evolved  
The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.  
[Download](/content/highlight-sustainability-consumer-report-2025/index.html)

### Case study  
How Hanes built wear testing into their product innovation cycle  
Cost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.  
[Read](/content/blog/hanes-brands-highlight-case-study/index.html)

### On-demand webinar  
Highlight Spark: how Spindrift drives high-impact innovation  
Spindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.  
[Watch](/content/highlight-spark-spindrift-innovation/index.html)

## Choose faster innovation today.

See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.