Turnkey logistics for IHUT | Highlight

Turnkey logistics for CPG product testing

The Highlight product intelligence platform runs your in-home product testing (IHUT) end to end — and gives you full visibility from recruit to dataset. You never touch a carrier.

Shipment tracker day 4 of 14

Citrus sparkling · R02
412 kits · cold chain · blinded

• Packed
• Blinded · custom inserts
• Shipped
• Cold chain · 2-day
• In homes
• 412 / 412 delivered
• Now
• Data
• Live responses rolling in

Cold chain
−18°C maintained
Frozen · refrigerated

Procurement

• Relabeled & blinded
• FDA-certified re-pack

Setup time

First shipment live in under 10 minutes — set up, approve, and ship without leaving the platform.

Every box, handled on our side

Features

1. 1- and 2-day shipping
   • Fast delivery in sustainable packaging, including refrigerated and frozen goods with full cold chain.
2. Relabeling & blinding
   • Products are relabeled and blinded so testers react to the product, not the brand.
3. FDA-certified re-packing
   • Re-packing in FDA-certified facilities, including clean-room handling where it’s required.
4. Custom inserts
   • Controlled-testing inserts — instructions, sequencing, and materials — built into every kit.
5. Randomization & cell-balancing
   • Products are randomized and cells balanced so your reads stay clean and comparable.

From start to finish, all in one platform

Simplify product distribution with turnkey logistics built into the platform. Set up your first shipment in under 10 minutes and track real-time updates from packaging to delivery. From shipment approvals to live field results, automated notifications keep you informed every step of the way to IHUT success.

Shipment tracker

• Citrus sparkling · R02
• 412 kits · cold chain · blinded

In transit

In every kit

• 6 blinded products
  • A
  • B
  • C
  • D
  • E
  • F

412 / 412 kits in homes day 4 of 14

Flexible logistics for your own audiences

With our Flexible Audience feature, you choose how products move. Have Highlight handle the (literal) heavy lifting of distribution — or do it yourself. Ship products on your own, facilitate pickup, and more. Product testing, your way.

Options

• We ship for you
  • Highlight recruits, packs, and delivers to your audience. The default, fully managed path.
• Ship it yourself
  • Run distribution in-house when you’d rather keep it close — the platform tracks it either way.
• Facilitate pickup
  • Coordinate local pickup or hand-offs for your own community of testers.

How skincare brand Aeston West used Highlight for claims testing

• Validated claims with Highlight product testers to prove visible, tangible results.

• Measured repurchase intent with unbiased opinions on blinded products from real potential customers.

• Complemented clinical sensitivity tests with blinded IHUT to learn how sensitive-skin consumers describe the products after use.

• A 100% completion rate — including qualitative video feedback — gave the team the insights they needed for launch.

• 100% study completion rate

• 93% reported visible results

• 92% repurchase intent

Turnkey logistics for IHUT

Wondering how we keep things running smoothly? Here’s how turnkey logistics lets you focus on your product, not the process.

Benefits of turnkey logistics

• You move faster and keep reads clean. One platform handles procurement, blinding, fulfillment, and tracking — which removes hand-offs between vendors, protects against bias, and gets decision-ready feedback back to your team in days, not quarters.

Speed of shipping

• We ship in 1 and 2 days in sustainable packaging, including refrigerated and frozen goods with full cold chain — so temperature-sensitive products arrive intact and ready to test.

Visibility and tracking

• Every kit is tracked from packaging to delivery in real time, right in the platform. Automated notifications cover shipment approvals, field updates, and live results, so you always know where a study stands.

Blinding and relabeling

• Products are relabeled and blinded before they ship, so testers respond to the product itself rather than the brand. Re-packing happens in FDA-certified facilities, including clean-room handling where it’s required.

Scalability

• Randomization and cell-balancing keep large studies comparable, custom inserts standardize the testing experience, and FDA-certified re-packing keeps you compliant — so data integrity holds as your sample size grows.

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Choose faster innovation today

See why brands like Nestlé, Estée Lauder, and Colgate trust Highlight with their physical product testing — logistics handled end to end.