## Turnkey logistics for CPG product testing

The Highlight product intelligence platform runs your in-home product testing (IHUT) end to end — and gives you full visibility from recruit to dataset. You never touch a carrier.

### Shipment tracker day 4 of 14

Citrus sparkling · R02  
412 kits · cold chain · blinded

- **Packed**  
- Blinded · custom inserts
- **Shipped**  
- Cold chain · 2-day
- **In homes**  
- 412 / 412 delivered
- **Now**  
- Data  
- Live responses rolling in

Cold chain  
−18°C maintained  
Frozen · refrigerated

#### Procurement

- Relabeled & blinded  
- FDA-certified re-pack

#### Setup time

First shipment live in under 10 minutes — set up, approve, and ship without leaving the platform.

## Every box, handled on our side

### Features
1. **1- and 2-day shipping**
   - Fast delivery in sustainable packaging, including refrigerated and frozen goods with full cold chain.
2. **Relabeling & blinding**
   - Products are relabeled and blinded so testers react to the product, not the brand.
3. **FDA-certified re-packing**
   - Re-packing in FDA-certified facilities, including clean-room handling where it’s required.
4. **Custom inserts**
   - Controlled-testing inserts — instructions, sequencing, and materials — built into every kit.
5. **Randomization & cell-balancing**
   - Products are randomized and cells balanced so your reads stay clean and comparable.

## From start to finish, all in one platform

Simplify product distribution with turnkey logistics built into the platform. Set up your first shipment in under 10 minutes and track real-time updates from packaging to delivery. From shipment approvals to live field results, automated notifications keep you informed every step of the way to IHUT success.

### Shipment tracker
- **Citrus sparkling · R02**  
- 412 kits · cold chain · blinded
  
**In transit**

#### In every kit
- 6 blinded products
  - A
  - B
  - C
  - D
  - E
  - F

412 / 412 kits in homes day 4 of 14

## Flexible logistics for your own audiences

With our Flexible Audience feature, you choose how products move. Have Highlight handle the (literal) heavy lifting of distribution — or do it yourself. Ship products on your own, facilitate pickup, and more. Product testing, your way.

#### Options
- **We ship for you**
   - Highlight recruits, packs, and delivers to your audience. The default, fully managed path.
- **Ship it yourself**
   - Run distribution in-house when you’d rather keep it close — the platform tracks it either way.
- **Facilitate pickup**
   - Coordinate local pickup or hand-offs for your own community of testers.

## How skincare brand Aeston West used Highlight for claims testing
- Validated claims with Highlight product testers to prove visible, tangible results.
- Measured repurchase intent with unbiased opinions on blinded products from real potential customers.
- Complemented clinical sensitivity tests with blinded IHUT to learn how sensitive-skin consumers describe the products after use.
- A 100% completion rate — including qualitative video feedback — gave the team the insights they needed for launch.

- **100% study completion rate**  
- **93% reported visible results**  
- **92% repurchase intent**

## Turnkey logistics for IHUT

Wondering how we keep things running smoothly? Here’s how turnkey logistics lets you focus on your product, not the process.

### Benefits of turnkey logistics
- You move faster and keep reads clean. One platform handles procurement, blinding, fulfillment, and tracking — which removes hand-offs between vendors, protects against bias, and gets decision-ready feedback back to your team in days, not quarters.

### Speed of shipping
- We ship in 1 and 2 days in sustainable packaging, including refrigerated and frozen goods with full cold chain — so temperature-sensitive products arrive intact and ready to test.

### Visibility and tracking
- Every kit is tracked from packaging to delivery in real time, right in the platform. Automated notifications cover shipment approvals, field updates, and live results, so you always know where a study stands.

### Blinding and relabeling
- Products are relabeled and blinded before they ship, so testers respond to the product itself rather than the brand. Re-packing happens in FDA-certified facilities, including clean-room handling where it’s required.

### Scalability
- Randomization and cell-balancing keep large studies comparable, custom inserts standardize the testing experience, and FDA-certified re-packing keeps you compliant — so data integrity holds as your sample size grows.

## The latest from Highlight

1. **Insights report**  
   See how consumer preferences have evolved. The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.  
   [Download](/content/highlight-sustainability-consumer-report-2025/index.html)
2. **Case study**  
   How Hanes built wear testing into their product innovation cycle — Cost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.  
   [Read](/content/blog/hanes-brands-highlight-case-study/index.html)
3. **On-demand webinar**  
   Highlight Spark: how Spindrift drives high-impact innovation — Spindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.  
   [Watch](/content/highlight-spark-spindrift-innovation/index.html)

## Choose faster innovation today

See why brands like Nestlé, Estée Lauder, and Colgate trust Highlight with their physical product testing — logistics handled end to end.