# Footwear testing on real feet.

Comfort, fit, and break-in measured mile after mile — in the field, not on a last. Know how the shoe performs before the buy.

## Top-box appeal

80%▲ 18 pts  
vs control  
0control 62100

### Driver scores

- Comfort: 93
- Fit: 79
- Break-in: 60

**Highlight AIFinding**  
Comfort at mile five predicts the review.

+27 pts intent lift  
0.72 repeat corr.

### Presentation

[PDF](#)

### Purchase intent

6 concepts · 300 testers 1 / 8

## Footwear

Built for the run

### Custom field testing, sized and shipped for you

A shoe earns its review on the road, the trail, and the standing shift — not in a showroom. We put your pairs through real days on the right feet and capture comfort, fit, and wear as they actually happen.

Break-in tracking, sizing accuracy, support and durability, and value perception, with photo and video throughout. Sizing logistics handled end to end.

[Explore turnkey logistics](/content/included/turnkey-logistics/index.html)

## Why teams choose Highlight

### Turnkey, targeted, and fast

Three reasons footwear teams stop relying on the lab alone.

- **End to end, sized for you**: Recruitment, sizing, procurement, and fulfillment handled. Results in one dashboard.
- **The right feet and use cases**: 60k+ Highlighters, 90% completion. Target by activity, gait, foot type, and category habits.
- **Data in under a week**: Catch a fit or comfort problem before the run, and cut time-to-insight by up to 50%.

## Case study · Hanes

### How Hanes built wear testing into their innovation cycle

- Nothing goes to market without a wear test first
- Solved long-standing issues around cost, speed, and flexibility
- Real-wear feedback across fit, comfort, and durability
- A repeatable testing step inside the product process

[Read the case study](/content/blog/hanes-brands-highlight-case-study/index.html)

**“Testing is a formalized step in our research process now.”**  
_Dana French, Director of Consumer Insights at Hanes_

## Common footwear questions

### What can you test for footwear products?

Highlight tests comfort, fit, and break-in over real days on real feet — running, standing, walking — plus sizing accuracy, support, durability, and value perception, with photo and video throughout.

### How do you measure footwear comfort beyond a first try-on?

Highlight testers wear the shoe through actual use — a run, a shift, a commute — and report on break-in and comfort over time, not just the fitting-room feel.

### Can you target specific activities or foot types for footwear testing?

Yes. Highlight lets you target by activity, gait, foot type, and category habits across the Highlighter Community, with 90%+ response rates.

### How fast can you catch a fit or comfort issue before a footwear production run?

Most Highlight studies return results in about a week, cutting time-to-insight by up to 50% and giving you time to fix a fit issue before you commit to a run.

### Do you handle sizing logistics for footwear tests?

Yes — Highlight’s proprietary logistics operation manages sizing, procurement, and fulfillment end to end, so the right pair reaches the right foot without extra coordination on your side.

## The latest from Highlight

[See the resource hub](/content/resource-hub/index.html)  
[Insights report](/content/highlight-sustainability-consumer-report-2025/index.html)  
[Case study](/content/blog/hanes-brands-highlight-case-study/index.html)  
[On-demand webinar](/content/highlight-spark-spindrift-innovation/index.html)