# Earn trust with kids product testing.

Kids product testing with the families who use it daily — safety-minded, honest reactions from caregivers and the toughest critics of all.

## Top-box appeal

- **80%** ▲ 18 pts vs control

### Driver scores

- **Safety feel** 92
- **Ease of use** 78
- **Durability** 64

### Highlight AI Finding

Caregiver trust tracks ease of cleaning.

- **+23 pts intent lift**
- **0.71 recommend**

### Presentation

- **PDF**

### Purchase intent

6 concepts · 300 testers1 / 8

## Custom family testing, run with care

Parents buy it, but kids deliver the verdict — and neither is shy. We put your products into real family routines and capture how they hold up to feeding time, playtime, and everything in between.

Safety-conscious protocols, caregiver and child feedback, durability, and value perception, with photo and video throughout. Sensitive categories handled thoughtfully.

## Why teams choose Highlight

### Turnkey, targeted, and fast

Three reasons kids and baby teams test with care:

1. **End to end, handled**
   - Recruitment, procurement, and fulfillment off your plate, with safety in mind. One dashboard for everything.
2. **The right families**
   - 60k+ Highlighters, 90% completion. Target by child age, family size, and caregiver role.
3. **Data in under a week**
   - Catch a usability or safety concern before launch, and cut time-to-insight by up to 50%.

## Case study · Tree Top

### How Tree Top cracked the code on kids’ applesauce testing

- 75 parent-child pairs tested 5 applesauce flavors in a 4-day sequential monadic study
- 97% completion rate with 340 blinded samples shipped to real families
- Clear SKU prioritization for retailer sell-in and shelf placement
- Consumer-backed marketing messages from young testers

## Common kids & baby questions

### What does kids and baby product testing cover?

Highlight runs safety-conscious protocols paired with caregiver and child feedback on durability, ease of use, and value for kids and baby brands — capturing how a product holds up to feeding time, playtime, and everything in between.

### How do you handle testing with children safely?

Every Highlight kids and baby study runs on safety-minded protocols designed for families, with caregivers overseeing use and reporting alongside their kids’ own reactions.

### Can you recruit families with specific children or needs?

Yes. Highlight lets you target by child age, family size, and caregiver role across the Highlighter Community, with 90%+ response rates.

### How fast can you catch a usability issue before a kids or baby product launch?

Most Highlight studies return results in about a week, fast enough to catch a usability or safety concern before it reaches production.

### In a kids and baby product test, do parents or kids give the feedback?

Both. Caregivers report on safety, ease of use, and value, while kids — often the toughest critics — weigh in on what actually gets used again.