# Personal care and beauty product testing that wins the shelf.

From first swatch to repurchase. Test texture, scent, claims, and packaging with the consumers who will actually reach for it every morning.

## Top-box appeal

80%▲ 18 pts  
vs control  
0control 62100

### Driver scores

- **Texture**: 90  
- **Scent**: 76  
- **After-feel**: 64

### Highlight AI Finding

Scent drives repurchase more than claims do.  
+19 pts intent lift  
0.68 repeat corr.

### Presentation

PDF

### Purchase intent

6 concepts · 300 testers 1 / 8

## Built for beauty

### Custom efficacy and sensory testing, on your timeline

Beauty is felt before it’s believed. We design tests around the moments that matter — the glide, the scent, the after-feel, the second-week verdict — and run them with people in your exact demo.

Claims substantiation, blind comparisons, in-home usage over real routines, and packaging that has to survive a crowded vanity. Rigorous protocols, honest reactions.

## Why teams choose Highlight

### Turnkey, targeted, and fast

Three reasons beauty teams stop guessing.

1. **End to end, hands-off**  
   Recruitment, procurement, and fulfillment handled. You run everything from concept to claims in one dashboard.
2. **The right faces, every time**  
   60k+ Highlighters, 90% completion, rich photo and video responses. Target by skin type, hair type, routine, or concern.
3. **Data in under a week**  
   Catch a formula or packaging miss before launch and cut time-to-insight by up to 50%.

## Case study · Aeston West

### How skincare brand Aeston West used Highlight for claims testing

- Validated claims with Highlight product testers to prove visible, tangible results.
- Measured repurchase intent with unbiased opinions from real potential customers.
- Complemented clinical sensitivity tests with blinded IHUT to understand how sensitive-skin consumers felt after use.
- 100% completion rate — including qualitative video feedback — gave the team the insights they needed for launch.

> “The platform was so accessible. It was so nice to see everything happening and to have that visibility throughout the process.”  
> 100% completion rate  
> Kaitlyn Schneider  
> VP of Brand & Product Development, Beauty at Swim USA

## Common personal care & beauty questions

### What can you test for personal care and beauty products?

Highlight tests texture, scent, after-feel, and claims substantiation for beauty and personal care brands, plus blind comparisons and in-home usage over real routines — including packaging that has to survive a crowded vanity.

### Can you test with people who match a specific skin or hair type?

Yes. Highlight lets you target by skin type, hair type, routine, or concern across the Highlighter Community, with 90%+ response rates and rich photo and video responses throughout the routine.

### How do you substantiate beauty claims?

Highlight’s claims testing runs blind comparisons and in-home usage studies with your exact target consumer, generating the kind of evidence that holds up on pack — not just internal confidence.

### How long does an in-home usage test take for beauty products?

Most Highlight studies return decision-ready results in about a week from setup, letting you catch a formula or packaging miss before it reaches production.

### Do you test sensitive or intimate personal care categories?

Yes — Highlight runs protocols designed for categories people don’t love talking about in a focus group, delivering honest, private feedback from consumers who actually use the product.