# Pet care product testing pets and owners trust.

Food, treats, toys, and care. The only reviews that count come from the bowl and the basket — we get you both.

Top-box appeal

**80%**▲ **18 pts**  
vs control  
**0**control **62**100

**Driver scores**  
Palatability **94**  
Packaging **73**  
Value **61**

**Highlight AI Finding**  
The bowl verdict beats the label every time.  
**+26 pts**  
acceptance  
**0.74**  
repeat corr.

**Presentation**  
PDF  
Purchase intent  
6 concepts · 300 testers 1 / 8

# Custom pet testing, from kibble to chew toy

A pet product passes two judges: the human who buys it and the animal who lives with it. We run your products through real households and capture both reactions — palatability, engagement, and the human’s honest read.

Palatability and acceptance, packaging and dosing, durability, and value perception, with photo and video throughout. Dog food testing, cat food testing, treats, and toys — all run through real households.

**Why teams choose Highlight**

## Turnkey, targeted, and fast

Three reasons pet-care teams test with confidence.

- **End to end, handled**  
Recruitment, procurement, and fulfillment off your plate. Everything in one dashboard.
- **The right pets and owners**  
60k+ Highlighters, 90% completion, rich photo and video. Target by species, breed, age, and feeding habits.
- **Data in under a week**  
Confirm palatability and packaging before launch, and cut time-to-insight by up to 50%.

## What 1,200+ pet owners told us about the aisle

- Survey of 1,200+ pet owners on purchase behaviors and willingness to pay
- "Proven to elongate pet life" ranked as the top product claim
- 30% of owners willing to pay 50% more for products that deliver
- Decision-ready data on what drives pet product purchases today

**Common pet care questions**

### What can you test for pet food, treats, and toys?
Highlight tests palatability and acceptance, packaging and dosing, durability, and value perception for pet care brands — capturing both the pet’s reaction and the owner’s honest read in the same study.

### How do you judge whether a pet actually likes a product?
Highlight owners document palatability and engagement with photo and video throughout the study, so you see the bowl verdict directly instead of guessing from a survey alone.

### Can you target specific pets and owners?
Yes. Highlight lets you target by species, breed, age, and feeding habits across the Highlighter Community, with 90%+ response rates, so feedback comes from households that actually match your product.

### How fast can you confirm pet food palatability before launch?
Most Highlight studies return decision-ready data in under a week, giving you time to confirm palatability and packaging before you commit to a production run.

### Do you test dog food, cat food, and treats separately?
Yes — Highlight runs dog food, cat food, treats, and toys through real households, with protocols tailored to each category and dosing pattern.

## The latest from Highlight

See how pet owner preferences have evolved. We polled Highlight’s proprietary panel to hear directly from pet and dog owners what drives their purchase behaviors and how much they’re willing to spend.