# Identify where to grow next

You’ve got a hero product or a whole line of great SKUs. Now it’s time to expand — and Highlight-powered research shows you where.

## When teams are planning expansion

- There’s pressure to replicate past success
- There’s no clarity on where you have a right to play
- You need to know which categories and niches offer long-term growth

The result

A lack of direction — and risk in taking the leap.

## Expand smarter with Highlight

- Testing new products with real consumers
- Comparing multiple opportunity areas side by side
- Using AI to surface unmet needs and evolving trends
- Seeing where the biggest upside really is

[Learn more about data-driven line extension](/content/use-case/product-line-extension/index.html)

## Find where to grow next

- [Identifying white space](/content/use-case/white-space-opportunity-identification/index.html)  
  Explore your category to uncover unmet or under-met consumer needs.
- [Consumer co-creation](/content/use-case/customer-co-creation/index.html)  
  Elevate the voice of your consumer and democratize product development.
- [Audience profiling](/content/use-case/audience-insights-tool/index.html)  
  Get to know your consumers and potential consumers on a deeper level.

## See how Highlight helps teams expand

Get a personalized walkthrough of how to grow your pipeline.

[See Highlight in action](/content/book-a-test-strategy-session-highlight/index.html)

Keep moving through the lifecycle

- [Previous stage Optimize](/content/lifecycle-stage/product-updates/index.html)  
  Continuously enhance the consumer experience.  
- [Back to the start Explore](/content/lifecycle-stage/explore-ideate/index.html)  
  Understand where opportunity and consumer need intersect.