# Diagnose your in-market performance

Get to the bottom of how your product performs in market — and what to fix to drive more sales.

[See Highlight in action](/content/book-a-test-strategy-session-highlight/index.html) [Explore the platform](/content/platform-overview/index.html)

### Built for innovators. Loved by product teams. Trusted by leading brands.

### Sound familiar?

## When teams are trying to diagnose

- Underperformance at retail could be caused by many different factors
- Retail measurement data is expensive — and may not reveal the root of the problem
- Teams are too close to the product to have an unbiased opinion

### The result

Making updates blindly — or against biased feedback.

### Penalty analysis in-market SKU

| Attribute | Consumer read% | Penalty |
|-----------|----------------|---------|
| Flavor    | Just about right| 71      |
| Sweetness | Not sweet enough| 28      |
| Aroma     | Just about right| 64      |
| Color     | Too bright     | 33      |

**Highlight AI**: Color, not flavor, is driving the repeat-purchase dip

### Diagnose smarter with Highlight

- Pinpointing the sensory metrics causing consumer discontent
- Using AI to surface insights from unstructured qualitative feedback
- Measuring in-home usage to find points of failure in real-life environments
- Running blinded head-to-head competitive tests and category benchmarks

[Learn more about benchmarking](/content/use-case/product-benchmarking-tool/index.html)

### Get to the root of performance

- [In-home usage testing](/content/use-case/in-home-usage-testing/index.html)\
Put your product in real consumer homes to see how it performs in real-life routines.
- [Benchmarking](/content/use-case/product-benchmarking-tool/index.html)\
See where your results stand against category norms to get to the bottom of your performance.
- [Ratings & reviews](/content/use-case/get-more-customer-reviews/index.html)\
Crowdsource the real consumer ratings you need — and learn what customers love most.
- [Competitive testing](/content/use-case/competitive-testing/index.html)\
Blind your product and pit it against category leaders to see where you win and where you lose.

[See all use cases](/content/use-cases/index.html)

### See how Highlight helps teams understand & diagnose

Get a personalized walkthrough of how to find the root cause.

[See Highlight in action](/content/book-a-test-strategy-session-highlight/index.html)

Keep moving through the lifecycle

- [Previous stage: Validate](/content/lifecycle-stage/validate-launch/index.html)\
Confirm your product is launch-ready and delivers on its promise.
- [Next stage: Optimize](/content/lifecycle-stage/product-updates/index.html)\
Continuously enhance the consumer experience.