# Pinpoint every opportunity for growth

…and avoid updates that hamper it. See how your product should evolve to sustain consumer loyalty and grow sales.

## When teams are considering product updates

- You’re under pressure to react quickly to supply chain changes
- You risk changes that could alienate current shoppers
- You’re responding to evolving consumer preferences on ingredients

The result

A huge risk of disrupting successful past performance.

### Alienation analysis original vs. update  
18% risk

High potential for user loss — refine the new formula before it reaches loyal buyers.

| Response category | Count | Share  |
|------------------|-------|--------|
| Alienated        |  71   |  18%   |
| Noise            |  25   |  5%    |
| Liked            |  276  |  68%   |
| Disliked         |  41   |  10%   |

### Highlight AI
Alienation traces to the new sweetener, not the packaging

## Reformulate smarter with Highlight

- Testing prototypes with real consumers
- Applying in-platform research standards automatically for rigorous results
- Pinpointing the attributes behind consumer content — and discontent

[Learn more about alienation analysis](/content/use-case/alienation-testing/index.html)

## Update without the risk

[In-home usage testing\
\
Put your product in real consumer homes to see how it performs in real-life routines.](/content/use-case/in-home-usage-testing/index.html) [Alienation analysis\
\
Identify the elements of your reformulation, packaging, or branding that risk alienating current consumers.](/content/use-case/alienation-testing/index.html)

## See how Highlight helps product teams optimize

Get a personalized walkthrough of how to launch reformulations with confidence.

[See Highlight in action](/content/book-a-test-strategy-session-highlight/index.html)

Keep moving through the lifecycle

[Previous stage Understand\
Evaluate evolving consumer preferences and behaviors.](/content/lifecycle-stage/in-market-diagnosis/index.html) [Next stage Expand\
Grow your innovation and renovation pipeline.](/content/lifecycle-stage/extend-product-line/index.html)