# Ensure a successful launch

Before you go to market, ask your target consumers what they really think of your product.

## When teams are preparing to launch

- You aren’t sure what shoppers will love — or hate — about your product
- You don’t know which features or attributes to highlight in your marketing
- You don’t have real consumer validation for social proof

### The result

It could be a great product — without any reasons to believe.

### Launch readiness claims + reviews

“Clinically gentle on sensitive skin” 88%

“Visible results in 2 weeks” 76%

Consumers who agree, after 14 days in-home

### Summary Powered by Highlight AI

Gentleness outperforms efficacy as the stronger purchase driver among sensitive-skin shoppers.

#### In the platform

## Launch smarter with Highlight

- Validating claims for compelling messaging
- Validating performance with longitudinal in-home usage testing
- Using AI to surface common consumer concerns and preferences
- Generating authentic consumer reviews that convert on your PDP

[Learn more about ratings & reviews](/content/use-case/get-more-customer-reviews/index.html)

## Validate before you launch

[Claims testing](/content/use-case/claims-testing/index.html)  
[Product validation](/content/use-case/product-validation-testing/index.html)  
[In-home usage testing](/content/use-case/in-home-usage-testing/index.html)

## See how Highlight helps teams validate and launch

Get a personalized walkthrough of how to go to market with confidence.

[See Highlight in action](/content/book-a-test-strategy-session-highlight/index.html)

Keep moving through the lifecycle

[Previous stage Prototype](/content/lifecycle-stage/prototype-test/index.html)  
[Next stage Understand](/content/lifecycle-stage/in-market-diagnosis/index.html)