The product testing data you need, fast

The Highlight product intelligence platform connects you with your target consumer — and turns what they think into the high-quality insights you need to build better products, faster.

Live results day 3 of 14

Citrus sparkling · R02

2 products · 412 testers · in-home

• Lemonn = 210
• Limen = 202
• Mangon = 198

Top 2 box

Definitely / probably buy

• Lemonn: 26%
• Limen: 57%
• Mangon: 34%

Bottom 2 box

Probably / definitely won't

• Lemonn: 49%
• Limen: 26%
• Mangon: 41%

Mean (Scale 1–5)

• Lemonn: 2.7
• Limen: 3.4
• Mangon: 2.9

Driver scores · Lime

• Flavour: 92
• Fizz: 76
• Aftertaste: 63

Logistics

• 412 / 412 kits shipped
• Blinded · cold chain

Tester #1187
"The second one is the only one I’d actually buy again."

Presentation

PDF

Purchase intent

Highlight AI · finding
Tartness is polarising — top signal for intent among 18–34s, top driver of rejection over 45.

How it works

Getting started is simple

You design the test. We do the heavy work. The data shows up while it’s still useful.

1. Design your test
   Define your objectives, surveys, and ideal tester demographics. Highlight AI guides you as you build — and every project is reviewed by an expert researcher.

   Survey builder
   Q3 · How likely are you to buy this product?
   Not likely
   Somewhat likely
   Very likely

2. We ship your products
   We recruit and vet the right testers, then pick, pack, and ship your products into the right homes. You never touch a carrier.

   Kit tracking

   • Packed
   • Shipped
   • In homes
     412 / 412 kits in homes

3. See your data instantly
   Feedback streams into your live dashboard as testers actually use the product — quant, qual, photo, and video in one view.

   Live responses
   412 responses · 90% completion

Everything a study needs, in one place

Design, recruiting, logistics, and analysis live in the same platform — so nothing falls between vendors.

Highlight handles it all

Product intelligence for consumer and retail products across the entire product lifecycle.

• Food & beverage
  Hundreds of products tested — with cold-chain capabilities for frozen and refrigerated.

• Personal care & beauty
  Audiences spanning every skin, hair, and nail type, for point-in-time and longitudinal feedback.

• Alcohol & NA
  In-context consumer data for beverages competing in BevAlc and its alternatives.

• Apparel
  Never launch another garment without a wear test from a nationwide, articulate community.

• Footwear
  Wear tests for every shoe — from first prototype to relaunch.

• Household goods
  Sensory metrics, claims validation, and head-to-head competitive testing.

• Kids & baby
  See how your product measures up with a strategically built audience of parents, kids, and babies.

• Pet care
  From litter to kibble to toys — make sure yours is launch-ready with in-home testing.

Supplements, functional products, private label, and more — see all industries

The latest from Highlight

Insights report

See how consumer preferences have evolved
The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.
Download

Case study

How Hanes built wear testing into their product innovation cycle
Cost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.
Read

On-demand webinar

Highlight Spark: how Spindrift drives high-impact innovation
Spindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.
Watch

Choose faster innovation today

See why brands like Nestlé, Colgate, and Hanes trust Highlight with their physical product testing — with a session shaped around your category.