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Highlight’s suite of AI-powered tools reduces time to insight, reveals critical findings, and powers fast decision-making.

Highlight AI 412 open-ends

Citrus sparkling · R02

2 products · 412 testers · open-end analysis

AI summary

Testers love the lime’s sharp first sip. Tartness splits the room — top driver of intent under 35, top reason for rejection over 45.

Topics detected

• Flavour178
• Fizz122
• Aftertaste89
• Packaging43

Sentiment

• Positive 62%
• Neutral 21%
• Negative 17%

M

Tester #0892

“Tastes like real lime, not candy. I’d buy a 12-pack.”

Setup check

Audience hard to reach Your filters yield a 3% incidence audience: kombucha buyers · ages 21–24 · shops 3×/week.

Surfaced by AI

Lime outperforms lemon on purchase intent across all age groups — 57% top-2-box vs. 26%.

AI-powered speed meets research-grade rigor

Highlight AI combines cutting-edge generative AI with our proven product testing protocols to help you:

• Unlock deeper insights
• Identify emotional drivers, themes, and hidden patterns — at scale.
• Accelerate analysis
• Go from raw data to polished, shareable reports instantly.
• Make smarter decisions
• Spend less time summarizing and more time strategizing.

AI guidance, from your first question

Insights are only half the story. Highlight AI works before fielding ever starts — scoping your project, reviewing your setup, and confirming your test will deliver the outcomes you expect.

1. Tell Highlight AI your research goals

   • Answer a few questions about your objectives and products, upload an existing brief, or describe your study in plain language — AI sets up your test according to embedded research best practices.

2. AI flags issues and recommends fixes

   • AI-powered Survey Review confirms your surveys are set up correctly — before it’s too late. Higher-level Project Review checks your entire test against research best practices.

3. Confirm the scope before launch

   • A high-level Project Summary clearly outlines the scope of your test — objectives, timeline, and a cost calculator — for full visibility into the details before anything ships.

Project summary

• Objective: Find the best reformulation
• Testers: 200
• Blinding: $3/unit × 360
• Timeline: Feb 11–24
• Total cost: $7,180
• Ready to launch

Case study · LOLA

How LOLA is listening to their consumers using Highlight AI

• LOLA’s DTC-to-retail push required new packaging that showcases their differentiators.
• Highlight-powered research delivered both quantitative and qualitative feedback in just 7 days from survey finalization.
• Articulate respondents provided open-end responses averaging 14 words.

Kelly Murphy
Managing Director, LOLA

“The AI summaries are incredibly valuable. Open-end responses are always the arduous part. Having that done for you reduces the amount of time from insight to action.”

Launch research with confidence

Rigor on the way in, speed on the way out — AI works every step between question and decision.

Ask your results anything with AI Insights Chat

An AI analyst built into your Highlight results. Ask a question in plain English, like “which flavor came out ahead, and why?”, and get the answer, the numbers behind it, and a chart where it helps, all in seconds.

Quality in, quality out

Reach a community of testers pre-vetted for attention to detail, articulation, and thoughtfulness — community acceptance rates hover around 48%. AI-powered checks monitor response quality at every step, and our dedicated Community team gives testers the support they need throughout.

Qualitative analysis at the speed of AI

Transform thousands of responses into clear insights in seconds. AI-generated summaries capture key themes across products and segments, revealing what matters most to respondents through topic recognition, smart sentiment tagging, and more.

Trust & security

How Highlight protects your data

• End-to-end data confidentiality: Your data is encrypted in transit using transport-layer security (TLS) and industry-best cipher algorithms, and all data is encrypted at rest within Highlight’s cloud datastores.
• Multiple layers of security you can rely on: Data collected by Highlight is stored inside a secure Virtual Private Cloud (VPC) in Amazon Web Services (AWS).
• Sensitive data stays untouched: Highlight’s AI models run alongside our Virtual Private Cloud (VPC) in AWS Bedrock, with restrictive Identity and Access Management (IAM) policies securing access.

Highlight AI questions

1. What does Highlight AI actually do?
   It works every step between question and decision.
2. Is Highlight AI reviewed by real researchers, or fully automated?
   Both. Highlight AI guides study setup and analysis.
3. Does Highlight AI use my data to train its models?
   No. Your data is encrypted end to end and isolated in a private cloud.
4. How much faster does Highlight AI make research?
   AI-powered response quality checks cut hours of manual review down to moments.
5. Can Highlight AI replace my need for a research team?
   It’s built to make your team faster, not to replace judgment.

Smarter testing. Faster insights. Better products.

Take your product testing from manual to magical with Highlight AI.