# Smarter product testing starts here

Highlight’s suite of AI-powered tools reduces time to insight, reveals critical findings, and powers fast decision-making.

Highlight AI 412 open-ends

Citrus sparkling · R02

2 products · 412 testers · open-end analysis

AI summary

Testers love the lime’s sharp first sip. Tartness splits the room — top driver of intent under 35, top reason for rejection over 45.

### Topics detected
- Flavour178
- Fizz122
- Aftertaste89
- Packaging43

### Sentiment
- Positive 62%
- Neutral 21%
- Negative 17%

M

Tester #0892

“Tastes like real lime, not candy. I’d buy a 12-pack.”

### Setup check
Audience hard to reach
Your filters yield a 3% incidence audience: kombucha buyers · ages 21–24 · shops 3×/week.

### Surfaced by AI
Lime outperforms lemon on purchase intent across all age groups — 57% top-2-box vs. 26%.

## AI-powered speed meets research-grade rigor
Highlight AI combines cutting-edge generative AI with our proven product testing protocols to help you:

- Unlock deeper insights
- Identify emotional drivers, themes, and hidden patterns — at scale.
- Accelerate analysis
- Go from raw data to polished, shareable reports instantly.
- Make smarter decisions
- Spend less time summarizing and more time strategizing.

## AI guidance, from your first question
Insights are only half the story. Highlight AI works before fielding ever starts — scoping your project, reviewing your setup, and confirming your test will deliver the outcomes you expect.

1. Tell Highlight AI your research goals
   - Answer a few questions about your objectives and products, upload an existing brief, or describe your study in plain language — AI sets up your test according to embedded research best practices.

2. AI flags issues and recommends fixes
   - AI-powered Survey Review confirms your surveys are set up correctly — before it’s too late. Higher-level Project Review checks your entire test against research best practices.

3. Confirm the scope before launch
   - A high-level Project Summary clearly outlines the scope of your test — objectives, timeline, and a cost calculator — for full visibility into the details before anything ships.

### Project summary
- Objective: Find the best reformulation
- Testers: 200
- Blinding: $3/unit × 360
- Timeline: Feb 11–24
- Total cost: $7,180
- Ready to launch

## Case study · LOLA
How LOLA is listening to their consumers using Highlight AI

- LOLA’s DTC-to-retail push required new packaging that showcases their differentiators.
- Highlight-powered research delivered both quantitative and qualitative feedback in just 7 days from survey finalization.
- Articulate respondents provided open-end responses averaging 14 words.

**Kelly Murphy**  
Managing Director, LOLA

*“The AI summaries are incredibly valuable. Open-end responses are always the arduous part. Having that done for you reduces the amount of time from insight to action.”*

## Launch research with confidence
Rigor on the way in, speed on the way out — AI works every step between question and decision.

### Ask your results anything with AI Insights Chat
An AI analyst built into your Highlight results. Ask a question in plain English, like “which flavor came out ahead, and why?”, and get the answer, the numbers behind it, and a chart where it helps, all in seconds.

### Quality in, quality out
Reach a community of testers pre-vetted for attention to detail, articulation, and thoughtfulness — community acceptance rates hover around 48%. AI-powered checks monitor response quality at every step, and our dedicated Community team gives testers the support they need throughout.

### Qualitative analysis at the speed of AI
Transform thousands of responses into clear insights in seconds. AI-generated summaries capture key themes across products and segments, revealing what matters most to respondents through topic recognition, smart sentiment tagging, and more.

## Trust & security
### How Highlight protects your data
- **End-to-end data confidentiality**: Your data is encrypted in transit using transport-layer security (TLS) and industry-best cipher algorithms, and all data is encrypted at rest within Highlight’s cloud datastores.
- **Multiple layers of security you can rely on**: Data collected by Highlight is stored inside a secure Virtual Private Cloud (VPC) in Amazon Web Services (AWS).
- **Sensitive data stays untouched**: Highlight’s AI models run alongside our Virtual Private Cloud (VPC) in AWS Bedrock, with restrictive Identity and Access Management (IAM) policies securing access.

## Highlight AI questions
1. **What does Highlight AI actually do?**  
   It works every step between question and decision.
2. **Is Highlight AI reviewed by real researchers, or fully automated?**  
   Both. Highlight AI guides study setup and analysis.
3. **Does Highlight AI use my data to train its models?**  
   No. Your data is encrypted end to end and isolated in a private cloud.
4. **How much faster does Highlight AI make research?**  
   AI-powered response quality checks cut hours of manual review down to moments.
5. **Can Highlight AI replace my need for a research team?**  
   It’s built to make your team faster, not to replace judgment.

## Smarter testing. Faster insights. Better products.
Take your product testing from manual to magical with Highlight AI.