Real consumers. Real feedback. A research community that moves the needle

Highlight gives you direct access to 60,000 pre-vetted consumers — ready to test your products, share honest feedback, and help you make confident decisions before you go to market.

Your community 412 matched

Sparkling water drinkers
Ages 25–44 · 3% incidence · nationwide
Buys premium seltzer Household 2+ Sensitive palate

Matched Highlighters
AMJTRPDKLOSNEVCBMH+403
Engagement
92% completion
389 / 412 responses passed quality checks

Video feedback

Highlighters
60,000 Pre-vetted consumers, ready to test
AM
Tester #1187
“I’d genuinely buy this one again — it tastes like real fruit, not syrup.”

Data quality
48% acceptance rate
1–2% junk data · vs. 30% industry

Connect directly with your target consumers — and validate before you launch

One engaged community, three ways it pays off.

1. Honest, in-context feedback
   Real-time reactions to packaging, claims, and concepts from consumers actively using products like yours in daily life.

2. Months to weeks to days
   Cut research timelines with community engagement, live dashboards, and automated analysis — not another quarter-long study.

3. Fewer launch failures
   Catch issues through iterative testing before they turn into costly recalls — and reach launch with consumer confidence behind you.

We build the community, gather real-world feedback, and surface the data that prevents costly failures

01

Custom community building
No generic focus groups or stale demographic assumptions. We recruit, screen, and maintain engaged panels of your exact target consumers — so every decision comes from the people who matter to your business.

02

Real-time feedback collection
Gather responses through surveys, photo submissions, video testimonials, and daily usage logs. A continuous feedback loop catches issues early — when fixes are cheap and fast — and brings real confidence to launch.

03

Advanced analytics and reporting
Turn raw feedback into presentation-ready insight. Highlight AI finds patterns, tracks sentiment, and segments by demographic automatically — so your team spends time on decisions, not data wrangling.

How Aeston West used community research to validate skincare claims

• Built a targeted community of real consumers — including sensitive-skin users who genuinely matched the brand’s audience — for unbiased, in-home feedback.
• Validated product claims with authentic community insight, proving visible, tangible results from real-world use rather than internal or clinical perspectives alone.
• Measured repurchase intent directly from the community to understand commercial viability before launch.
• Captured rich qualitative video feedback that informed launch messaging and go-to-market with confidence.

Sensitive-skin community · in-home claims validation

100% completion rate — including qualitative video feedback
Aeston West · skincare

Getting started is simple

You design the test. We do the heavy lifting. The data shows up while it’s still useful.

01

Design your test
Define your objectives, surveys, and ideal tester demographics. Highlight AI guides you as you build — and every project is reviewed by an expert researcher.
Survey builder
Q3 · How likely are you to buy this product?
Not likely
Somewhat likely
Very likely

02

We ship your products
We recruit and vet the right testers, then pick, pack, and ship your products into the right homes. You never touch a carrier. Kit tracking
Packed
Shipped
In homes
412 / 412 kits in homes

03

See your data instantly
Feedback streams into your live dashboard as testers actually use the product — quant, qual, photo, and video in one view. Live responses
412 responses · 90% completion

Accelerate product launch success rates

The same engaged panel, pointed at every decision between idea and shelf.

• Brand message testing
  See how your marketing claims land with real consumers before you spend on campaigns — which messages spark connection and drive purchase consideration.
• Concept testing
  Test early ideas with your target audience before you invest in development. Honest feedback on features, positioning, and appeal — so you avoid costly missteps.
• Package design validation
  Compare packaging options through real consumer reactions to see which designs win purchase intent — color, messaging, and shelf presence.
• Pricing strategy research
  Find optimal price points by testing willingness to pay across scenarios. Price-sensitivity and value-perception data to inform go-to-market.

A community built for data you can trust

Quality is recruited in, not cleaned up after. The numbers show it.

• 60,000 pre-vetted Highlighters in the community
• 90%+ study completion rate
• 48% selective community acceptance rate
• 1–2% junk data — vs. a 30% industry average
• 3% incidence audiences we can still reach
• ~3 wks from recruit to final results

Already have a community? Put them to work on Highlight

Run your own customers, superfans, and recruited audiences through the same research workflows, automation, and analytics.

• Run studies with the people you choose — your own customers, superfans, or an audience you recruit yourself — instead of our Highlighter community.
• Decide exactly who you invite, how studies are accessed, and whether research is shared across your org or kept fully private.
• Participants join with a simple email invite and complete structured profile questions — improving data quality and completion rates.
• Use your community for everything from concept validation and claims testing to post-purchase insights and ongoing product optimization.

Product testing community questions

Everything teams ask before they put a community to work.

• How does a community reduce failed launches?
  You validate concepts, packaging, and claims with your target consumers before launch — catching weak ideas before they reach the shelf. Highlight studies hit 90%+ completion with highly engaged participants.
• Can you reach niche audiences?
  Yes. We recruit highly specific segments down to a 3% incidence rate — specialized diets, lifestyle groups, and unusual use cases that traditional research misses.
• How does this compare to focus groups?
  Community testing captures real behavior in real homes, not an artificial room.
• How do you keep feedback high-quality?
  A selective 48% acceptance rate, screening questions, and attention checks hold junk data to 1–2% versus a 30% industry standard.
• How fast can I get insights?
  About 3 weeks from recruit to final results.