# Real consumers. Real feedback. A research community that moves the needle Highlight gives you direct access to 60,000 pre-vetted consumers — ready to test your products, share honest feedback, and help you make confident decisions before you go to market. ## Your community 412 matched **Sparkling water drinkers** Ages 25–44 · 3% incidence · nationwide Buys premium seltzer Household 2+ Sensitive palate **Matched Highlighters** AMJTRPDKLOSNEVCBMH+403 **Engagement** 92% completion 389 / 412 responses passed quality checks **Video feedback** **Highlighters** 60,000 Pre-vetted consumers, ready to test AM Tester #1187 “I’d genuinely buy this one again — it tastes like real fruit, not syrup.” **Data quality** 48% acceptance rate 1–2% junk data · vs. 30% industry ## Connect directly with your target consumers — and validate before you launch ### One engaged community, three ways it pays off. 1. **Honest, in-context feedback** Real-time reactions to packaging, claims, and concepts from consumers actively using products like yours in daily life. 2. **Months to weeks to days** Cut research timelines with community engagement, live dashboards, and automated analysis — not another quarter-long study. 3. **Fewer launch failures** Catch issues through iterative testing before they turn into costly recalls — and reach launch with consumer confidence behind you. ## We build the community, gather real-world feedback, and surface the data that prevents costly failures ### 01 **Custom community building** No generic focus groups or stale demographic assumptions. We recruit, screen, and maintain engaged panels of your exact target consumers — so every decision comes from the people who matter to your business. ### 02 **Real-time feedback collection** Gather responses through surveys, photo submissions, video testimonials, and daily usage logs. A continuous feedback loop catches issues early — when fixes are cheap and fast — and brings real confidence to launch. ### 03 **Advanced analytics and reporting** Turn raw feedback into presentation-ready insight. Highlight AI finds patterns, tracks sentiment, and segments by demographic automatically — so your team spends time on decisions, not data wrangling. ## How Aeston West used community research to validate skincare claims - Built a targeted community of real consumers — including sensitive-skin users who genuinely matched the brand’s audience — for unbiased, in-home feedback. - Validated product claims with authentic community insight, proving visible, tangible results from real-world use rather than internal or clinical perspectives alone. - Measured repurchase intent directly from the community to understand commercial viability before launch. - Captured rich qualitative video feedback that informed launch messaging and go-to-market with confidence. **Sensitive-skin community · in-home claims validation** **100% completion rate — including qualitative video feedback** Aeston West · skincare ## Getting started is simple You design the test. We do the heavy lifting. The data shows up while it’s still useful. ### 01 **Design your test** Define your objectives, surveys, and ideal tester demographics. Highlight AI guides you as you build — and every project is reviewed by an expert researcher. *Survey builder* Q3 · How likely are you to buy this product? Not likely Somewhat likely Very likely ### 02 **We ship your products** We recruit and vet the right testers, then pick, pack, and ship your products into the right homes. You never touch a carrier. *Kit tracking* Packed Shipped In homes 412 / 412 kits in homes ### 03 **See your data instantly** Feedback streams into your live dashboard as testers actually use the product — quant, qual, photo, and video in one view. *Live responses* 412 responses · 90% completion ## Accelerate product launch success rates The same engaged panel, pointed at every decision between idea and shelf. - **Brand message testing** See how your marketing claims land with real consumers before you spend on campaigns — which messages spark connection and drive purchase consideration. - **Concept testing** Test early ideas with your target audience before you invest in development. Honest feedback on features, positioning, and appeal — so you avoid costly missteps. - **Package design validation** Compare packaging options through real consumer reactions to see which designs win purchase intent — color, messaging, and shelf presence. - **Pricing strategy research** Find optimal price points by testing willingness to pay across scenarios. Price-sensitivity and value-perception data to inform go-to-market. ## A community built for data you can trust Quality is recruited in, not cleaned up after. The numbers show it. - **60,000** pre-vetted Highlighters in the community - **90%+** study completion rate - **48%** selective community acceptance rate - **1–2%** junk data — vs. a 30% industry average - **3%** incidence audiences we can still reach - **~3 wks** from recruit to final results ## Already have a community? Put them to work on Highlight Run your own customers, superfans, and recruited audiences through the same research workflows, automation, and analytics. - Run studies with the people you choose — your own customers, superfans, or an audience you recruit yourself — instead of our Highlighter community. - Decide exactly who you invite, how studies are accessed, and whether research is shared across your org or kept fully private. - Participants join with a simple email invite and complete structured profile questions — improving data quality and completion rates. - Use your community for everything from concept validation and claims testing to post-purchase insights and ongoing product optimization. ## Product testing community questions Everything teams ask before they put a community to work. - **How does a community reduce failed launches?** You validate concepts, packaging, and claims with your target consumers before launch — catching weak ideas before they reach the shelf. Highlight studies hit 90%+ completion with highly engaged participants. - **Can you reach niche audiences?** Yes. We recruit highly specific segments down to a 3% incidence rate — specialized diets, lifestyle groups, and unusual use cases that traditional research misses. - **How does this compare to focus groups?** Community testing captures real behavior in real homes, not an artificial room. - **How do you keep feedback high-quality?** A selective 48% acceptance rate, screening questions, and attention checks hold junk data to 1–2% versus a 30% industry standard. - **How fast can I get insights?** About 3 weeks from recruit to final results.