# Pulse Take the pulse of your audience in seconds, not survey cycles. AI Twins of real Highlighters, built from millions of data points. Get feedback on anything from a napkin sketch to a finished concept. Pulse· Packaging and shelf appeal: protein sparkling water Would you try a protein-packed sparkling water? What would stop you? **Pulse** summarized 20 Twin responses · 9s About 4 in 10 would try it — as a better seltzer, not a protein drink. Carbonation level is the biggest risk; price is the second gate. ## Key quotes M“Protein and bubbles together sounds strange to me.” — Maya R., 28 J“I love this idea and could see it replacing my daily Spindrift.” — James T., 38 P“Anything over $3.49 and I'm grabbing my usual.” — Priya S., 29 ## The problem ### Your best ideas die before they’re ever tested. Recruiting a focus group for a napkin sketch isn’t worth the six weeks or the budget — so early concepts get greenlit or killed on gut feel. The riskiest decisions in your pipeline are the ones made with the least data. Pulse gives every idea a first read — before you spend a dollar on development. ## From idea to insight in three steps No recruiting, no scheduling, no waiting on a report. Just ask. 1. **Define your audience** _Choose who you want to hear from — demographics, category, purchase behavior._ 2. **Start a discussion** _Ask open-ended questions, or upload concept images — packaging, renders, rough sketches. No matter how early, you can test it._ 3. **Explore the responses** _Pulse sums up what your audience said — then lets you dig into every individual Twin's response, demographics and all. Ask a follow-up or refine the concept anytime; every discussion is saved._ **Pulse** **Your audience is ready.** 20 Twins, each modeled on one real Highlighter. No recruit, no wait. Would you try a protein-packed sparkling water? What would stop you? can-concept.png ### Individual Twin responses ## Every Twin is one real person's perspective Each Twin is modeled on one real Highlighter — scaling our network of real people and real perspectives, backed by millions of data points from real surveys and in-home product tests. 1. **One real Highlighter** **Maya** Highlighter28 · Mother of two · Midwest Data points **2,000+** Categories **Beverages, snacks** 2. **Becomes one Twin** **Maya's Twin** Highlight TwinModeled on Maya Answers in **Seconds** Available **24/7** 3. **And stays an individual voice** Maya James Priya **Individual voices** — the split and the minority view stay visible. ### Not personas. Twins. Most AI consumer simulations average people into a composite — a person who doesn't actually exist. **Other AI personas** **Highlight Twins** Generic panel data or a single interview Source data Real people testing real products in their homes, often dozens of times each Fine-tuned on pooled data — averaged into a composite Model Each Twin anchored to one real Highlighter's record Fixed setup cost, then a wait while it's built and trained Audience setup Define an audience and start a discussion right away Carries the assumptions and biases of its training data Over time Every new test makes responses more accurate The proof 92% of human-level consistency In a blind study on concepts they'd never seen, Highlight Twins matched real Highlighters' answers nearly as often as people match their own earlier answers. [Download the validation study →](/content/platform/pulse-validation-study/index.html) ## Why it holds up **Built for CPG** Consumer product research is all we do — from recruiting to in-home testing. **Unparalleled data quality** Modeled on real people testing real products at home, often dozens of times each. **Continuous learning** Every new test makes Twin responses more accurate. ## Research expertise, built in And a researcher in every discussion. Asks your audience Would busy parents pick this over their usual sparkling water? **Pulse** Quick one for the group. **8 of 20** would switch — rest worry their kids won't like the carbonation level. ## Answers from the discussion What did people say about the carbonation level? **Pulse** Already covered — **7 of 20** Twins mentioned the carbonation level earlier. Most wanted it lighter. ### Sharpens the question Is this a good idea? **Pulse** Hard to answer as asked. Try: “Which of these two flavors would you buy first, and why?” You’re not just chatting with Twins. You’re working with a researcher. ## Pulse is where research starts, not where it ends Start with a read from Twins, then take your strongest ideas to real Highlighters — all on one platform. ## Five ways teams put Pulse to work However your team works, your audience is ready when you are. **Pulse**· 20 Twins What would make you pay more for a sparkling water? **Pulse** **Function beats flavor:** 11 of 20 would pay more for added benefits; only 4 for premium flavors. Summarized 20 Twin responses · 9s Would you buy a savory oat-based yogurt? **Pulse** **Low interest:** 3 of 20 would try it, and most couldn't picture when they'd eat it. Summarized 20 Twin responses · 9s Which version of this claim lands better? **Pulse** **Version B wins:** 13 of 20 preferred “no aftertaste” over “zero sugar.” Several said “zero sugar” made them expect a diet taste. Summarized 20 Twin responses · 9s Which of these three concepts would you buy first? **Pulse** **Concept 2 leads clearly:** 12 of 20 picked it, so it's the one worth taking to an in-home test. Summarized 20 Twin responses · 9s How does our current packaging compare to the redesign? **Pulse** **The redesign wins 15 to 5,** mostly for being easier to spot on the shelf. Summarized 20 Twin responses · 9s ### Understand your consumer Ask the bigger questions — what people wish existed, what they’ll pay more for, how they think about a category. ### Catch weak ideas early Pulse gives you an instant layer to catch weak ideas before a single product ships. ### Refine an idea before you build it Start with what you’re thinking, see how your audience responds, and let their responses reshape the positioning and value props. ### Choose what moves on to real-world testing Use Pulse as a fast first-pass filter, so only your strongest ideas go to concept and in-home testing. ### Make the case with data Bring real responses to the meeting. Support proposed changes and early decisions with data, not just instinct. ## Your audience is waiting. What will you ask? Instant answers from Twins of real Highlighters, grounded in real product testing. See Pulse in action with your own idea. [Book a demo →](/content/request-a-demo/index.html)