# Fast, reliable IHUT testing for better products

Gather authentic consumer feedback in the natural environment of real homes — with full visibility from recruit to data set.

## In-home usage testing

Highlight AIFinding

The new product earns repeat purchase.

+28 pts

repeat lift

79%

satisfied

### In-home scorecard

Acceptance after a usage cycle

- Overall liking 79% ▲ +18
- Ease of use 74% ▲ +12
- Fits my routine 71% ▲ +15
- Repeat intent 66% +9

180 real homes · significance-tested vs control

Built for innovators. Loved by product teams. Trusted by leading brands.

## See how customers use your product in a natural setting

### Real routines, real data

Real-time analytics reveal exactly how consumers interact with your products in their daily routines.

### Logistics handled

Frozen, refrigerated, blinding, repack, returns — Highlight manages all product distribution, you name it.

### Weeks, not quarters

Skip the months-long feedback cycles — a streamlined process delivers reliable insights in weeks.

## How Highlight does it

### Authentic behavior, reliable insights, confident launches

1. **Test in authentic usage environments**  
   Real homes present what sterile facilities never can — distractions, time pressure, family dynamics, varied storage. In-home testing captures the usability issues and delights that only emerge in real-world context.

2. **Reach diverse households and lifestyles**  
   Product performance varies across family structures, living situations, and income levels. The community spans single professionals, busy families, empty nesters, and multigenerational households.

3. **Get the what and the why together**  
   Structured ratings, usage frequency, and performance scores arrive alongside detailed narratives, photos, and video testimonials that explain the reasoning behind the numbers.

### Case study · King’s Hawaiian

#### How King’s Hawaiian used IHUT testing to optimize their product pipeline
- 94% completion rate among 180 nationwide participants
- Actionable insights in under 2 weeks enabled precise pre-launch tweaks
- Real homes revealed authentic reactions lab settings couldn’t replicate
- One study delivered direction on formulation, brand fit, and pricing

[Read the case study](/content/blog/prototype-testing-kings-hawaiian/index.html)

> “We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.

94% completion, 180 participants

Jennifer Norris
Sr. Manager, Consumer Insights at King’s Hawaiian

## Getting started is simple

1. **Design your test**  
   Define your objectives, create your survey, and set parameters for your ideal testers.

2. **We ship your products**  
   We handle recruitment and distribution to get your products into the right homes.

3. **See your data instantly**  
   Feedback streams into the platform and becomes actionable insight as it arrives.

## Your flexible, agile IHUT platform

### New product validation

See how your product truly performs when people use it as intended at home.

### Competitive benchmarking

Blind protocols show exactly where you stand against competitors.

### Reformulation testing

Confirm improvements don’t compromise what customers already love.

### Package & claim testing

Learn how packaging and messaging land in real shopping scenarios.

## Common in-home usage testing questions

- **How reliable is in-home usage test data?**  
  Traditional surveys throw out ~30% of responses as junk; Highlight maintains 1–2% through rigorous screening. A 48% acceptance rate, red-herring questions, and demographic verification produce a 90%+ survey completion rate — well above the ~70% industry average for traditional research approaches — from engaged, thoughtful participants.

- **How fast do insights come back?**  
  Decision-ready data in as little as 14 days from project kickoff — compared to the 6–8 weeks traditional research agency timelines typically require, and without any sacrifice in data quality.

- **How narrow can participant targeting get?**  
  Down to a 3% incidence rate — parents of kids with specific dietary restrictions, particular beauty routines, unique lifestyle preferences. Verified community profiles enable precise targeting.

- **How do I analyze the results?**  
  Real-time analytics and reporting support sentiment analysis, competitive benchmarking, usage pattern analysis, and claims substantiation — patterns surface without spreadsheet wrestling.