# Fast, reliable IHUT testing for better products

Gather authentic consumer feedback in the natural environment of real homes — with full visibility from recruit to data set.

## In-home usage testing

### Highlight AIFinding

The new product earns repeat purchase.

+28 pts

repeat lift

79%
satisfied

### In-home scorecard

Acceptance after a usage cycle

- Overall liking 79% ▲ +18
- Ease of use 74% ▲ +12
- Fits my routine 71% ▲ +15
- Repeat intent 66% +9

180 real homes · significance-tested vs control

Built for innovators. Loved by product teams. Trusted by leading brands.

## See how customers use your product in a natural setting

### Real routines, real data

Real-time analytics reveal exactly how consumers interact with your products in their daily routines.

### Logistics handled

Frozen, refrigerated, blinding, repack, returns — Highlight manages all product distribution, you name it.

### Weeks, not quarters

Skip the months-long feedback cycles — a streamlined process delivers reliable insights in weeks.

## How Highlight does it

### Authentic behavior, reliable insights, confident launches

1. Test in authentic usage environments  
Real homes present what sterile facilities never can — distractions, time pressure, family dynamics, varied storage. In-home testing captures the usability issues and delights that only emerge in real-world context.

2. Reach diverse households and lifestyles  
Product performance varies across family structures, living situations, and income levels. The community spans single professionals, busy families, empty nesters, and multigenerational households.

3. Get the what and the why together  
Structured ratings, usage frequency, and performance scores arrive alongside detailed narratives, photos, and video testimonials that explain the reasoning behind the numbers.

## Case study · King’s Hawaiian

### How King’s Hawaiian used IHUT testing to optimize their product pipeline

- 94% completion rate among 180 nationwide participants  
- Actionable insights in under 2 weeks enabled precise pre-launch tweaks  
- Real homes revealed authentic reactions lab settings couldn’t replicate  
- One study delivered direction on formulation, brand fit, and pricing

> "We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond."  
>  
> Jennifer Norris  
> Sr. Manager, Consumer Insights at King’s Hawaiian

## Getting started is simple

1. Design your test  
Define your objectives, create your survey, and set parameters for your ideal testers.

2. We ship your products  
We handle recruitment and distribution to get your products into the right homes.

3. See your data instantly  
Feedback streams into the platform and becomes actionable insight as it arrives.

## Your flexible, agile IHUT platform

- New product validation  
See how your product truly performs when people use it as intended at home.
- Competitive benchmarking  
Blind protocols show exactly where you stand against competitors.
- Reformulation testing  
Confirm improvements don’t compromise what customers already love.
- Package & claim testing  
Learn how packaging and messaging land in real shopping scenarios.

## Common in-home usage testing questions

- **How reliable is in-home usage test data?**  
Traditional surveys throw out ~30% of responses as junk; Highlight maintains 1–2% through rigorous screening. A 48% acceptance rate, red-herring questions, and demographic verification produce a 90%+ survey completion rate — well above the ~70% industry average for traditional research approaches — from engaged, thoughtful participants.
- **How fast do insights come back?**  
Decision-ready data in as little as 14 days from project kickoff — compared to the 6–8 weeks traditional research agency timelines typically require, and without any sacrifice in data quality.
- **How narrow can participant targeting get?**  
Down to a 3% incidence rate — parents of kids with specific dietary restrictions, particular beauty routines, unique lifestyle preferences. Verified community profiles enable precise targeting.
- **How do I analyze the results?**  
Real-time analytics and reporting support sentiment analysis, competitive benchmarking, usage pattern analysis, and claims substantiation — patterns surface without spreadsheet wrestling.