# Test your messaging before it reaches the market Accelerate your development cycle with rapid CPG message testing that delivers the insights you need — without the delays. ## Message testing ### Highlight AIFinding Leading with results over ingredients drove the lift. +26 pts persuasion lift 72% believe ### Message resonance % who find it persuasive Message B59% Message A41% Message C34% 72% also rate message B believable Built for innovators. Loved by product teams. Trusted by leading brands. ## Eliminate the risk of costly message failures Real reactions, real context Test product messaging with real consumers in authentic environments to capture genuine reactions and preferences. ### Feedback that becomes direction Comprehensive analytics translate consumer feedback into clear, actionable recommendations for your messaging strategy. ### Reputation protected Validate claims and positioning statements before launch — and avoid costly post-launch corrections. ## How Highlight does it ### Validate resonance, prevent missteps, launch with confidence 01 Real-time message response tracking Monitor how consumers react to your messaging as they encounter it, capturing immediate emotional responses alongside considered feedback. The platform and in-house experts turn reactions into authentic, actionable reads — eliminating guesswork around message efficacy and post-launch surprises. 02 Comparative message performance analysis Test multiple message variations simultaneously to find your strongest performers. Side-by-side comparisons reveal which headlines, value propositions, and calls-to-action resonate most with your target consumers — so you know exactly which messages to prioritize, with less creative waste. 03 Audience segmentation intelligence See how different consumer groups respond — demographics, psychographics, and purchase behavior. Response patterns surface across segments, revealing which messages work best for each audience so your messaging speaks directly to their motivations. ## Case study · Aeston West ### How skincare brand Aeston West used Highlight for claims testing - Claims validated with real product testers to prove visible, tangible results - Repurchase intent measured with unbiased opinions from real potential customers - Blinded in-home usage testing complemented clinical sensitivity tests for sensitive-skin consumers - Qualitative video feedback gave the team the insights they needed for launch [Read the case study](/content/blog/aeston-west-x-highlight-case-study/index.html) ## Getting started is simple 1 Design your test Define your objectives, create your survey, and set parameters for your ideal testers. 2 We ship your products We handle recruitment and distribution to get your products into the right homes. 3 See your data instantly Feedback streams into the platform and becomes actionable insight as it arrives. ## Validate product messaging before market launch ### Brand claim verification Test bold claims against consumer perception. Learn which benefits resonate — and which statements need refinement before they reach your audience. ### Positioning validation Confirm your intended market position matches consumer understanding, and catch interpretation gaps before launch. ### Competitive message analysis Evaluate your messaging against competitor claims head-to-head. See which messages invite trial and increase velocity. ### Audience alignment Verify core messages resonate with your intended segments — and which groups respond best to each approach. ## Common message testing questions ### What types of product messages can I test? All of them — product claims (health benefits, ingredients, performance), packaging copy, shelf talkers, digital ads, social content, and brand positioning statements. From functional benefits (“removes 99% of stains”) to emotional messaging (“brings families together”), across every consumer touchpoint. ### What’s the fastest way to get consumer insights on my messages? Complete message-testing insights arrive in approximately 3 weeks from recruit to final report. A streamlined process and engaged community maintain 90%+ completion rates, so you can test multiple variations and still launch ahead of competitors. ### Can message testing identify messaging that might alienate my audience? Yes — specialized alienation testing identifies messaging that inadvertently distances consumers. Thoughtful responses (1–2% junk data versus the ~30% industry average) reveal potential pitfalls before they damage brand reputation or purchase intent. ### How do I test messages with very specific or niche audiences? The curated community reaches audiences down to a 3% incidence rate — left-handed coffee enthusiasts, parents with specific dietary restrictions — with 90%+ completion rates even at super-niche targeting. ## Worried your message will miss the mark? Skip the guesswork — gather meaningful feedback that reveals what your audience truly thinks about your messaging, and make smarter decisions faster.