# Product testing services for leading CPG brands

Your product, their experience. Fast, in-home testing gives you the insights to refine, validate, and launch with confidence.

## Product testing services

Highlight AIFinding

Consumers love it at home — easier-open packaging is the one fix before launch.

- **94%** study completion
- **3 wks** to actionable data

### In-home scorecard

- Acceptance after a usage cycle
- Overall liking 79% ▲ +18
- Ease of use 74% ▲ +12
- Fits my routine 71% ▲ +15
- Repeat intent 66% +9

**180 real homes · significance-tested vs control**

## Product testing services—from logistics to launch-ready insights

### Built for your category

From food, beverage, and supplements to beauty, alcohol, pet, apparel, and household goods — a customizable platform tuned to how your products are actually used.

### Logistics handled end to end

Highlight manages every step from recruitment to data delivery, getting your product into the right homes — fitness enthusiasts testing protein snacks or Texas parents evaluating eco-friendly baby products.

### Pair with concept testing when needed

Screen ideas on our concept testing platform first, then run in-home validation on the same audience—without switching vendors.

## How Highlight does it

### Flexible testing solutions tailored to your product

1. **Match the method to the product**  
   In-home usage testing, taste & sensory, claims, and packaging—plus concept testing when you need to screen ideas before physical samples exist. For platform comparisons, see our concept testing overview; this page covers full-service in-home execution.

2. **Reach the right real-world consumers**  
   Whether they’re fitness enthusiasts testing protein snacks or parents evaluating eco-friendly baby products, precise targeting and a vetted community put your product in the hands of people who reflect your market.

3. **Insights in days, not months**  
   A pre-vetted community and an integrated data dashboard streamline recruitment, logistics, and collection — so feedback that traditionally took weeks arrives in record time.

### Case study · King’s Hawaiian

#### How King’s Hawaiian used in-home testing to optimize their product pipeline

- 94% completion rate among 180 nationwide participants
- Actionable insights in under 2 weeks enabled precise pre-launch tweaks
- Real homes revealed authentic reactions lab settings couldn’t replicate
- One study delivered direction on formulation, brand fit, and pricing

[Read the case study](/content/blog/prototype-testing-kings-hawaiian/index.html)

> “We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.”  
> **94% completion across 180 homes**  
> *Jennifer Norris*  
> *Sr. Manager, Consumer Insights at King’s Hawaiian*

## Getting started is simple

1. **Design your test**  
   Define your objectives, create your survey, and set parameters for your ideal testers.

2. **We ship your products**  
   We handle recruitment and distribution to get your products into the right homes.

3. **See your data instantly**  
   Feedback streams into the platform and becomes actionable insight as it arrives.

## Testing solutions for every product question

### In-home usage testing (IHUT)

See how consumers interact with your product in their daily lives.

### Concept testing

Gauge consumer interest in early-stage ideas before you invest in development.

### Taste & sensory testing

Collect real-world feedback on flavor, texture, scent, and usability.

### Claims & package testing

Verify performance matches expectations, and test shelf appeal before launch.

## Common product testing services questions

### What’s the main goal of product testing?

It evaluates physical products by gathering real-world consumer feedback — so you understand how a product performs in everyday use and whether it meets expectations for quality, usability, and satisfaction. From a new skincare formula’s overall liking to a cleaner’s packaging durability, you get the insights to refine before launch or renovate in market.

### How does in-home product testing work?

Participants receive products at home and evaluate them over a set period in their natural environment, giving more authentic feedback than a lab. Responses come back through surveys, interviews, video reviews, and usage diaries — ideal for testing functionality, sensory appeal, durability, or packaging.

### How long does product testing take?

Traditional testing can run weeks or months once you factor in recruiting, shipping, and collecting feedback. Highlight streamlines all three with a pre-vetted community and an integrated dashboard, so real-world insights often arrive in days.

### Can I test multiple products at once?

Yes. Test variations side by side to compare formulations, packaging designs, or features — for example, three versions of a new granola bar to find the favorite flavor before committing to production.