# Survey tools that get you to the right decision faster

Reach thousands of pre-vetted consumers, collect reliable data, and screen ideas, claims, and audiences — before anything ships.

Digital discovery

Highlight AIFinding

Convenience, not price, is why this audience buys.

+26 pts

preference lift

0.73

consensus

Top survey reads

Concept appeal, % top-2-box

Option B 59%  
Option C 47%  
Option A 33%  
Option D 21%

1,240 responses · fielded in 3 days

Built for innovators. Loved by product teams. Trusted by leading brands.

## Turn scattered feedback into clear product decisions

Adaptive by design

Conditional logic adapts questions based on responses, so every completed survey digs into what matters.

Fast at scale

Deploy to 1,000+ consumers in days, not weeks, with 160+ templates built by in-house research experts.

A community, not a panel

Highlight’s pre-vetted product testers give articulate, high-quality responses that get you to the why faster.

How Highlight does it

## Built for speed without sacrificing rigor

### 01

Start from expert blueprints

Set up methodologically sound studies with Highlight’s Survey Blueprints and Question Library, then drag, drop, and edit your way to the survey your business question needs. No research background required.

### 02

Watch your data arrive live

Real-time response tracking and quality indicators let you spot patterns as they emerge — and know exactly when you have enough signal to move forward.

### 03

Let AI guard your data quality

Built-in validation flags inconsistent responses, speeders, and suspicious patterns before they touch your dataset. Cleaner data, faster decisions, research you can trust.

## Case study · Yolélé

### How Yolélé validated new super-grain concepts in 5 days

- 326 Highlight testers delivered rapid consumer insights  
- 5 days from survey distribution to completion  
- 19 words in the average open-ended response  
- Clear reads on favorite concepts, barriers to overcome, and packaging direction

[Read the case study](/content/blog/learn-more-about-super-grain-fonio/index.html)

## Getting started is simple

### 1

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

### 2

We ship your products

We handle recruitment and distribution to get your products into the right homes.

### 3

See your data instantly

Feedback streams into the platform and becomes actionable insight as it arrives.

## Ways teams use digital discovery

- Launch readiness testing
- Concept validation surveys
- Audience deep dives
- Packaging concept screens

## Common digital discovery questions

How fast do survey results come back?  
Online-only studies complete in days; physical product testing takes about 3 weeks from recruit to final results. Completion rates run above 90%, so you get full datasets quickly.

What keeps the data quality high?  
Screening happens before collection, not after. Red-herring questions and demographic verification keep junk responses to 1–2%, versus an industry average around 30%.

Can surveys connect to real-world product testing?  
Yes — digital discovery pairs naturally with in-home usage testing, sensory evaluation, and prototype testing on the same platform, with the same community.

How experienced are the respondents?  
The Highlighter community has evaluated over 260,000 products and accepts only 48% of applicants — thoughtful, detailed responses are the norm.

## Build surveys that capture what consumers really think

Purpose-built questionnaires that dig deeper than surface-level responses — with the nuance your decisions demand.