# agentsite-static-version=003cccb3-18a7-45c8-b6a0-7e2edd1f6b0e
# letshighlight.com

> AI-optimized mirror of letshighlight.com containing 992 pages totalling 929,570 words of clean markdown content, structured data, and semantic HTML. Original source: https://letshighlight.com. Last updated: 2026-10-22T01:21:00.927Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [help/index.html](/content/help/index.html) (107 words)
- [Sign In | Highlight](/content/platform-eu/index.html): Highlight Customer Application (11 words)
- [apply/index.html](/content/apply/index.html) (23 words)
- [help-app/index.html](/content/help-app/index.html) (87 words)
- [Welcome | Highlight](/content/app/index.html): Highlight (72 words)
- [In-Home Product Testing Platform | Highlight](/content/site-root.html): Highlight is an in-home product testing platform for CPG brands. Run IHUT, claims testing, and sensory studies with managed logistics and decision-ready data in as little as 14 days. (618 words)

## Articles & Blog Posts

- [Can AI Twins Replace Real Consumers? | Highlight](/content/highlight-reel-can-ai-twins-replace-real-consumers/index.html): Gina Won of The Yes Perspective tested Highlight Twins against real consumer interviews. See what held up, where real people still matter, and the Pulse launch. (5,420 words)
- [Trust Center: security, privacy and governance | Highlight](/content/trust-center/index.html): How Highlight protects customer and tester data: encryption in transit and at rest, access controls, AI governance, privacy practices, and our SOC 2 Type I report. (869 words)
- [Pulse: instant product insights from AI Twins | Highlight](/content/platform/pulse/index.html): Get instant feedback from Highlight Twins, AI Twins of real Highlighters built from millions of data points. Test any idea in seconds. (1,040 words)
- [Highlight Launches Pulse: Instant Product Insights, Powered by Highlight Twins](/content/blog/highlight-launches-pulse/index.html): Highlight launches Pulse, so CPG teams can get feedback in seconds from Highlight Twins, each modeled on a real person who tests real products at home. (660 words)
- [Highlight Twins Validation Study | Highlight](/content/platform/pulse-validation-study/index.html): In a blind study, Highlight Twins matched real Highlighters' answers with 92% of human-level consistency. Download the full validation study. (148 words)
- [Beyond Taste: How Premier Nutrition Uses Sensory Testing to Drive Better Product Decisions | Highlight](/content/the-highlight-reel-premier-nutrition-beyond-taste/index.html): Go behind the scenes with Premier Nutrition to learn how they're using sensory testing to make faster, more confident product decisions—and create products consumers love. (3,493 words)
- [Writing Effective Participant Instructions](/content/help/writing-effective-participant-instructions/index.html): Guidance on writing clear, effective participant instructions that help ensure consistent product testing and reliable research results. (981 words)
- [Flexible Audiences: Bring Your Own Community | Highlight](/content/platform/flexible-audiences/index.html): Run product tests with your own customers, employees, or community using Highlight's Flexible Audiences—same logistics, study design, and analytics. (610 words)
- [Why Benchmarking Is So Important (And the Risks of Skipping It)](/content/help/why-is-benchmarking-important/index.html): Want to outperform your competitors? Explore how strategic benchmarking reveals hidden opportunities and helps you make smarter, data-driven business decisions. (1,384 words)
- [What Is White Space Mapping?](/content/help/white-space-mapping/index.html): Learn how white space mapping helps businesses identify untapped potential and drive innovative growth strategies. (1,043 words)
- [How to Create an Effective White Space Strategy for Product Innovation](/content/help/white-space-strategy/index.html): Discover how white space strategy helps businesses identify untapped market opportunities. Learn key frameworks, minimize risks, and uncover hidden growth… (1,016 words)
- [How to Identify & Target White Space Customers](/content/help/white-space-customers/index.html): Discover the hidden market potential of white space customers. Learn how to identify untapped segments, minimize risks, and unlock new growth opportunities… (1,473 words)
- [What Is White Space Analysis & How Can It Boost Your Business?](/content/help/white-space-analysis/index.html): Learn how white space analysis reveals hidden market opportunities by identifying gaps between customer needs and existing product offerings. (1,218 words)
- [White Space Analysis Template for a Competitive Edge](/content/help/white-space-analysis-template/index.html): Navigate untapped market opportunities with precision. Get a proven template that helps businesses identify strategic gaps and create breakthrough positioning. (1,001 words)
- [What is sustainable packaging? A guide to making the right choice](/content/help/what-is-sustainable-packaging/index.html): Sustainable packaging uses renewable, recycled materials with minimal environmental impact. Discover how CPG brands can implement solutions that drive results. (1,776 words)
- [What Percentage of New Products Fail?](/content/help/what-percentage-of-new-products-fail/index.html): Learn why 90% of new products struggle and how to beat the odds in your business. (1,393 words)
- [What is sensory testing & how can it improve your products?](/content/help/what-is-sensory-testing/index.html): Learn what sensory testing is and how it works. Learn about key methods, business applications, and why companies use it for product development. (1,000 words)
- [Why Unsubstantiated Claims Matter for CPG Brands](/content/help/what-is-an-unsubstantiated-claim/index.html): Learn to identify unsupported claims that may mislead consumers and result in legal issues. (1,001 words)
- [What Is Wear Testing for Apparel Products & Why Do You Need It?](/content/help/wear-test/index.html): Learn the key strategies behind effective wear testing. Get the top insights that help R&D teams make smarter clothing & footwear product decisions. (1,510 words)
- [What does a product tester do: 2025 Guide](/content/help/what-does-a-product-tester-do/index.html): Ready to test products for free? Learn exactly what a product tester does from completing surveys to ethical considerations. (1,161 words)
- [Van Westendorp Pricing](/content/help/van-westendorp-pricing/index.html): Van Westendorp’s Price Sensitivity Meter is a pricing research technique that uses consumer feedback to identify an acceptable price range and optimal price… (640 words)
- [What is a Key Drivers Analysis and what are its benefits?](/content/help/what-is-a-key-drivers-analysis-and-what-are-its-benefits.html): A Key Drivers Analysis (KDA) is a statistical approach used in market research to identify which factors have the greatest impact on a desired outcome—such… (583 words)
- [Warehouse Standard Protocols & Certifications](/content/help/warehouse-standards/index.html): Overview of the warehouse standards, safety protocols, and certifications that ensure product quality and compliance. (276 words)
- [Refresh: How to design a taste test survey that uncovers authentic feedback](/content/help/taste-test-survey/index.html): Need reliable taste test data? Learn how to design surveys, select participants, avoid common pitfalls, and interpret results like a pro. (2,881 words)
- [What Are Different Types of Market Research?](/content/help/types-of-market-research/index.html): From quantitative to qualitative primary research to various secondary research methods, learn the different types of market research and how to choose the… (1,190 words)
- [Use of AI Systems at Highlight](/content/help/use-of-ai-systems-at-highlight/index.html): Highlight incorporates ML and AI tools to enhance the speed and reliability of research conducted through the Highlight Platform. (173 words)
- [Use Cases | Highlight Help Center](/content/help/use-cases/index.html): Browse 16 Highlight Help Center articles on Use Cases. (91 words)
- [What are trio tests and when should you use them?](/content/help/trio-test/index.html): In trio tests, consumers test whether two samples are the same or different from a reference sample. Learn how to set up trio tests for quantitative insights. (1,341 words)
- [How to use triangle tests in market research](/content/help/triangle-test/index.html): Learn how to use a triangle test to get objective, unbiased feedback from consumers. Can they tell the difference between variations of your product? (1,164 words)
- [What is thematic analysis? Complete method guide](/content/help/thematic-analysis/index.html): Struggling with qualitative data? Follow our proven thematic analysis framework with coding strategies and validity tips for reliable results. (1,550 words)
- [Tester Experience](/content/help/tester-experience/index.html): Overview of how Highlight testers sign up, qualify for studies, test products, and submit feedback through the platform. (414 words)
- [Teams, User Management, and Project Access](/content/help/teams-user-management/index.html): Manage users, teams, and project access within your organization’s Highlight account. (210 words)
- [7 smart tips for product testers: From beginner to pro](/content/help/successful-product-tester/index.html): Ready to level up your product testing game? Get insider tips on finding legitimate opportunities, writing better reviews, and building your reputation. (1,786 words)
- [Testing Guest Links](/content/help/t/index.html): Troubleshooting guest links when using Flexible Audiences (207 words)
- [Intro to Surveys](/content/help/survey-blueprints/index.html): Highlight pre-loads your project with a Survey Blueprint -- expert-designed survey content based on your product category & aligned to your research… (363 words)
- [Survey Design Best Practices](/content/help/survey-design-best-practices/index.html): Use proven survey design practices for stronger insights. (284 words)
- [Survey Types](/content/help/survey_types/index.html): Within each project, there are up to 5 different types of surveys: Review how to Add, Update, and Delete surveys in your project. This should be used for… (347 words)
- [Product tester guide: How to start testing products](/content/help/start-product-testing/index.html): Ready to start product testing for fun? Find out 5 different ways you can start testing products from being an ambassador to joining communities. Learn more… (1,074 words)
- [Standard Profile Data](/content/help/standard-profile-data/index.html): To be an active member of the Highlighter community, Highlighters are required to keep their profile up to date. (735 words)
- [Significance and Metrics](/content/help/significance-and-metrics/index.html): Overview Your new flavour scores 72% and the current one scores 65%. Is that a win, or is it the sample? Insights tests the difference and marks the… (937 words)
- [What Is Sequential Testing and When Should You Use It?](/content/help/sequential-testing/index.html): Learn how sequential testing works and when to use it. Analyse results in real time, reduce costs, and make faster, data-driven decisions with confidence. (1,468 words)
- [Creating a New Project](/content/help/starting-a-new-project/index.html): To create a new Project, click the 'New Project' button on the right side of the top navigation bar. (110 words)
- [Shipping & Handling FAQs](/content/help/shipping-handling-faqs/index.html): Detailed information about Logistics & Shipping is here. FAQ below. On the Setup > Manage Shipping step of your project, you can add a shipment(s)… (340 words)
- [Shipping Products to Highlight](/content/help/shipping-products-to-highlight/index.html): Instructions and address details for shipping products to Highlight’s warehouse, including delivery hours and scheduling requirements. (184 words)
- [Service Models and Support at Highlight](/content/help/service-models-and-support-at-highlight/index.html): Our platform empowers you & your team, with added support where and when you need it. Whether you're planning research, troubleshooting a project, or… (835 words)
- [What Is Sequential Monadic Testing in Market Research?](/content/help/sequential-monadic/index.html): Discover how sequential monadic testing helps you compare multiple concepts efficiently. (1,440 words)
- [Shipping & Carrier Options](/content/help/shipping-carrier-options/index.html): Fast, reliable U.S. shipping through UPS and USPS, with transit times tailored to your product’s needs. (113 words)
- [What is secondary research? Methods, sources & best practices](/content/help/secondary-research/index.html): Learn how to conduct effective secondary research with proven methods, reliable sources, and analysis techniques. Save time and resources today. (1,532 words)
- [Segments](/content/help/segments/index.html): Overview A segment is a named group of participants that you define, so you can read your results one group against another. Anyone aged 18 to 34.… (822 words)
- [Sensory Evaluation (IHUT)](/content/help/sensory-evaluation/index.html): Gain confidence in key sensory & product characteristics to drive consumer-driven confidence in product decisions. (336 words)
- [Scorecard](/content/help/scorecard/index.html): Overview Scorecard puts the headline numbers from your study into a single table: one row for each metric you care about, one column for each product, and… (738 words)
- [Remote product testing explained: How to get started](/content/help/remote-product-tester/index.html): Learn what remote product testers do, how testing works from home, and the benefits—skills, experience, rewards, and flexibility. Start your journey today. (1,046 words)
- [Reuse Surveys From a Past Project](/content/help/reuse-surveys-from-a-past-project/index.html): To quickly duplicate surveys from another project, use the Reuse Surveys feature. (120 words)
- [Response Types](/content/help/response-types/index.html): Overview One switch decides who's counted in every number in your Insights results: Full Completes Only . With it on, your results count only the people… (657 words)
- [Questionnaire vs Survey: Which One Fits Your Research?](/content/help/questionnaire-vs-survey/index.html): Stop mixing up questionnaires and surveys. Get clear definitions, compare their structures, and learn which method fits your research project perfectly. (1,514 words)
- [Retail Readiness (IHUT)](/content/help/retail-readiness/index.html): Develop powerful in-context data to arm sales teams with evidence that drives sell-in and expansion across channels and retailers. (295 words)
- [Quick Pulse Digital Surveys](/content/help/quick-pulse-digital-surveys/index.html): Quick Pulse Surveys are included for free (zero credits!) with the following Highlight subscription packages: Core: 1 per month Growth: 2 per month Scale:… (167 words)
- [Question Show Logic](/content/help/question-show-logic/index.html): How to use question show logic in the survey builder, along with explanations of the different types of rules you can build based on different question types (442 words)
- [Question Types & Settings](/content/help/question-types/index.html): To customize your survey, you can drag and drop in a variety of different question types from the Custom Questions section on the right side of each survey.… (547 words)
- [Question Groups, Question Randomization, and Showing Questions on One Page](/content/help/question-groups/index.html): Question grouping, randomized questions, showing questions on the same page (262 words)
- [Qualitative research questions: Examples & how to write them](/content/help/qualitative-research-questions/index.html): Learn to craft effective qualitative research questions with proven examples and templates. Get step-by-step guidance for interviews, focus groups, and studies. (1,218 words)
- [Project Review & Summary](/content/help/project-review-summary/index.html): Overview AI Project Review uses Highlight AI to automatically analyze your project setup and survey configurations before you submit. It identifies… (1,045 words)
- [Projective techniques: Types & when to use them](/content/help/projective-techniques/index.html): Discover how projective techniques reveal hidden consumer motivations, uncover emotional insights traditional surveys miss, and strengthen CPG research. (848 words)
- [Project Timelines](/content/help/project-timelines/index.html): Highlight consistently delivers high quality results fast. (619 words)
- [Prototype Testing (IHUT)](/content/help/prototype-testing/index.html): Evaluate holistic product performance & opportunities for refinement by testing a benchtop or early stage prototype to drive relevant, rapid innovation. (379 words)
- [Project Cost and Project Feasibility](/content/help/project-cost-and-project-feasibility/index.html): Understand your project's cost and whether it's feasible. Understand what contributes to each of those things. (343 words)
- [5 types of products available for testing](/content/help/product-types/index.html): Curious about product testing? Explore 5 product categories available to testers, from skincare to food. Find your perfect testing match today. (1,809 words)
- [What Is Product Usage Research and Why Does It Matter?](/content/help/product-usage-research/index.html): Struggling with product research? Read our detailed guide to understand the key methodologies for conducting effective usage research & how to do it. (852 words)
- [Managing Project Notifications](/content/help/project_notifications/index.html): By default, all members of the Team are subscribed to get all of the Project’s email notifications. (92 words)
- [Product testing vs paid surveys: Key differences explained](/content/help/product-testing-vs-paid-surveys/index.html): Confused about product testing vs paid surveys? Learn the main differences, pros and cons, and which option fits your lifestyle and income goals better. (1,450 words)
- [Product testing: Tips for being a CPG tester](/content/help/product-testing-tips/index.html): New to product testing? Discover what it takes to become a successful product tester. Get insider tips and advice from Highlight! (1,519 words)
- [Product testing scams: How to spot and avoid fake offers](/content/help/product-testing-scams/index.html): Learn the warning signs of product testing scams before you fall victim. Discover red flags, protect your money, and find legitimate opportunities safely. (1,411 words)
- [How product testing surveys work for product testers](/content/help/product-testing-surveys/index.html): Ready to test products and share your feedback? Discover the process of product testing surveys and get insider tips from Highlight’s experts. (1,346 words)
- [Best product testing platforms for testers in 2025](/content/help/product-testing-platforms/index.html): Which testing platform suits your needs? Our detailed comparison covers free and paid options, key features, and pros/cons to help you decide confidently. (1,200 words)
- [How product testing panels work for new product testers in 2025](/content/help/product-testing-panels/index.html): New to product testing? Find out how testing panels select testers, what products you'll review, and how to avoid scams while earning rewards for your feedback. (1,147 words)
- [What is product testing in market research | Complete guide](/content/help/product-testing-in-market-research/index.html): Learn how brands use product testing in market research and how you can help shape new CPG products by becoming a tester with Highlight. (961 words)
- [Product tester application: How to put together a profile](/content/help/product-testing-application/index.html): Learn how to craft a product tester application that gets noticed. Discover what brands look for and how to showcase your feedback skills to land more… (853 words)
- [Product tester qualification: Requirements & skills you need](/content/help/product-tester-qualification/index.html): Discover what qualifications you need to become a product tester. Learn about required skills, certifications, and application tips to start your career. (1,414 words)
- [What Is Product Perception & How Can You Improve It?](/content/help/product-perception/index.html): Discover how consumers form opinions about products, the key factors that shape perception, and how product perception drives business goals. (2,189 words)
- [Are product tester jobs real? Truth about legitimate testing work](/content/help/product-tester-jobs/index.html): Are product testing jobs genuine career opportunities? Find out if you can turn your product testing side hustle into your full time job. (1,435 words)
- [What Is Product Renovation & Can It Save Your Product?](/content/help/product-renovation/index.html): Learn how strategic product renovation can revive struggling products, boost market performance, and give your brand a competitive edge without complete… (1,507 words)
- [When to use product reformulation - and not new product development](/content/help/product-reformulation/index.html): Learn when to reformulate an existing product or launch a new one. Explore key factors, risks, and strategies for making smart, data-driven CPG development… (765 words)
- [Product Ingredients FAQ](/content/help/product-product-ingredients-faq/index.html): Why provide ingredient details? Highlight asks for ingredient details to ensure testers can safely participate. Before confirming participation, we share… (125 words)
- [What is product intelligence? Definition & business benefits](/content/help/product-intelligence/index.html): Struggling with product decisions? Learn how product intelligence helps brands understand customer needs, improve development, and measure ROI effectively. (1,299 words)
- [How to craft good product testing feedback in 2025](/content/help/product-feedback/index.html): Learn how to give impactful product feedback that brands value. Discover what makes comments actionable, clear, and authentic to help shape better consumer… (923 words)
- [Product Groups](/content/help/product-groups/index.html): Overview Product Groups let you pool several products together and read them as a single column in your results. Testing four flavours and want to know… (563 words)
- [What are product insights? Complete analysis methods guide](/content/help/product-insights/index.html): Turn customer feedback into product improvements. Discover practical frameworks for collecting, analyzing, and applying product insights effectively. (1,209 words)
- [How to Create a Product Development Workflow](/content/help/product-development-workflow/index.html): Learn how to create a robust product development process that aligns teams, reduces errors, and turns great ideas into successful products faster. (1,586 words)
- [Learn from these 7 Product Benchmarking Examples to Build a Competitive Edge](/content/help/product-benchmarking-examples/index.html): Explore proven benchmarking strategies from industry leaders. Get actionable templates, compare metrics, and learn how successful brands evaluate their… (1,047 words)
- [Fundamentals of a Price Sensitivity Meter](/content/help/price-sensitivity-meter/index.html): Struggling with product pricing? Discover how to use Van Westendorp's price sensitivity meter to identify the perfect price based on customer psychology. (1,972 words)
- [What Is Primary Market Research & How Does It Work?](/content/help/primary-market-research/index.html): Discover the essential guide to primary market research. Learn how to gather direct insights, choose the right methods, and make data-driven decisions for… (1,131 words)
- [How to do Effective Product Attribute Testing](/content/help/product-attribute-testing/index.html): What is product attribute testing and when should you use it? Get step-by-step processes and expert tips for reliable consumer insights. (1,037 words)
- [Pricing](/content/help/pricing/index.html): Highlight operates on a pre-purchased credit-based partnership model. (37 words)
- [Maximizing the Value of Photo and Video Questions](/content/help/photo-and-video-questions/index.html): When used effectively, a small set of photo and video responses can unlock rich, actionable insight—and help teams across product, marketing, and leadership… (1,241 words)
- [Pipe-In Responses to Question Text](/content/help/pipe-in-responses-to-question-text/index.html): If you'd like to pipe-in a response from a past question to question text: Click into the question text where you'd like to insert a previous response (if… (189 words)
- [How to become a paid product tester? Get paid to test](/content/help/paid-product-tester/index.html): Interested in becoming a paid product tester? Discover how much in-home product testers earn in 2025 and what the typical product testers compensation looks… (1,924 words)
- [Preferred Browser for the Best Experience](/content/help/preferred-browser/index.html): For the best possible experience with our platform, we recommend using Google Chrome. (54 words)
- [Physical prototype guide for CPG brands](/content/help/physical-prototype/index.html): Discover the right way to build physical prototypes quickly and cost-effectively. From concept to testing, get actionable insights for product development. (1,142 words)
- [When (and how) to use paired comparison testing](/content/help/paired-comparison-test/index.html): Paired comparison tests ask users: which product do you prefer, A or B? Learn when to use this testing method and how to set it up for best results. (1,318 words)
- [Penalty Analysis](/content/help/penalty-analysis/index.html): Overview Penalty Analysis answers one question: which attribute is pulling your Overall Liking down, and by how much? It compares the respondents who… (762 words)
- [Participant Selection & Recruiting](/content/help/participant-selection-recruiting/index.html): Take advantage of Highlight's sophisticated recruiting system to fill your study with the desired participants quickly and fairly. (119 words)
- [Packing & Handling](/content/help/packing-and-handling/index.html): Your guide to the packaging, handling, and blinding services available to support every study type. (592 words)
- [Organoleptic testing: Complete setup & implementation guide](/content/help/organoleptic-testing/index.html): Master organoleptic testing with step-by-step protocols, equipment requirements, and reliability comparisons. Perfect for R&D and quality teams. (1,228 words)
- [What does an online product reviewer do? Role explained](/content/help/online-product-reviewer/index.html): Learn the daily responsibilities of online product reviewers, how they influence purchasing decisions, and why brands rely on their honest feedback. (925 words)
- [What Are the Most Effective Research Methods for New Product Development?](/content/help/new-product-development-research/index.html): Learn the research methods that help businesses uncover consumer needs, validate product concepts, and drive successful innovation across industries. (1,709 words)
- [Refresh — How Long Does a New Product Development Timeline Really Take?](/content/help/new-product-development-timeline/index.html): Master the complex journey from concept to launch with our comprehensive guide. Get insider tips on navigating challenges and accelerating your product… (842 words)
- [Onboarding & Ongoing Partnership at Highlight](/content/help/onboarding-ongoing-partnership-at-highlight/index.html): Our onboarding process is designed to help you get up and running quickly while setting a strong foundation for long-term success with Highlight! During… (503 words)
- [Six stages of the new product development process](/content/help/new-product-development-process/index.html): Learn the art of product creation with proven NPD frameworks that minimize risks and maximize innovation. (1,917 words)
- [Monadic vs Sequential Monadic: What's the Difference?](/content/help/monadic-vs-sequential-monadic/index.html): Discover the key distinctions between monadic and sequential monadic testing methods, and learn which method suits your market research needs. (2,512 words)
- [Multi-Project Dashboard](/content/help/multi-project-dashboard/index.html): Compare Product Performance Across Multiple Projects (785 words)
- [What Is the Modern Product Development Process?](/content/help/modern-product-development-process/index.html): Discover the key stages, methodologies, and critical strategies that define today's product development. Learn how top teams build breakthrough products… (1,266 words)
- [What Is Monadic Testing & When Should You Use It?](/content/help/monadic-testing/index.html): Learn how monadic testing provides unbiased, focused insights for your next project. (1,994 words)
- [Monadic Study Design for Concept Tests](/content/help/monadic-study-design-for-concept-tests/index.html): Monadic methodology is widely regarded as one of the most effective approaches for conducting concept test studies. (231 words)
- [What Are Marketing Claims? Legal Risks Explained](/content/help/marketing-claims/index.html): Discover the critical guidelines for creating marketing claims that protect your brand from legal challenges and regulatory penalties. (1,551 words)
- [What is market segmentation? Complete strategy guide](/content/help/market-segmentation/index.html): Master market segmentation to target the right customers and boost ROI. Get practical frameworks, segmentation criteria, and implementation strategies that… (1,606 words)
- [Market research process steps: A complete process guide](/content/help/market-research-process/index.html): Master the complete market research process with our step-by-step framework. From defining the research problem to collecting data we’ve covered it all. (1,039 words)
- [Matrix Questions](/content/help/matrix-questions/index.html): Including matrix questions in your survey while ensuring positive respondent experience (468 words)
- [8 Step Process to Completing Market Opportunity Analysis](/content/help/market-opportunity-analysis/index.html): Discover the exact framework top companies use for market opportunity analysis. Find new growth opportunities and make confident business decisions. (1,337 words)
- [Longitudinal Consumer Research: What Marketers Need to Know](/content/help/longitudinal-consumer-research/index.html): Track how consumer behaviour changes over time with longitudinal research. Discover trends, preferences, and insights to inform smarter product and… (1,537 words)
- [What is the laddering technique? Complete research guide](/content/help/laddering-technique/index.html): Discover how laddering interviews reveal deep consumer insights. Get practical examples, implementation strategies, and expert tips for means-end chain… (1,504 words)
- [What Is the Law Requiring Truthful Labels?](/content/help/law-that-required-truthful-labels/index.html): Learn about the legislation mandating honest product labeling, its key provisions, and how it protects consumers from misleading information across industries. (1,252 words)
- [Qualitative research interview guide: Types & techniques](/content/help/interviews-in-qualitative-research/index.html): Learn when to use structured, semi-structured, or unstructured interviews. Plus ethical considerations and sample size guidelines for your research (1,166 words)
- [Logistics & Shipping | Highlight Help Center](/content/help/logistics-shipping/index.html): Browse 4 Highlight Help Center articles on Logistics & Shipping. (19 words)
- [Innovative Product Development (Your Roadmap to Market Leadership)](/content/help/innovative-product-development/index.html): A comprehensive approach to creating breakthrough products by combining creative thinking, strategic planning, and adaptive methodologies that drive… (1,751 words)
- [How Innovation Drives Modern Product Development](/content/help/innovation-in-consumer-products/index.html): Your roadmap to successful product innovation starts here. Learn practical techniques to identify market opportunities and develop products that customers… (1,740 words)
- [Instant Reports](/content/help/instant-reports/index.html): Overview Instant Reports turns your project's results into two files: a PowerPoint presentation you can take straight into a readout, and an Excel… (772 words)
- [Integrating Highlight and AWS S3](/content/help/integrating-highlight-and-s3/index.html): Configure S3 to integrate Highlight with your existing data lake (141 words)
- [Insights Overview](/content/help/insights/index.html): Overview Insights is the results section of a Highlight project. It's a row of tabs, each answering a different question about your data: what did people… (702 words)
- [Insights, Results, Analytics | Highlight Help Center](/content/help/insights-results-analytics/index.html): Browse 18 Highlight Help Center articles on Insights, Results, Analytics. (49 words)
- [Innovation vs Renovation: What's the Real Difference?](/content/help/innovation-vs-renovation/index.html): Discover the key distinctions between innovation and renovation. Learn when to apply each strategy, understand their impacts, and make smarter product… (1,021 words)
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- [How to do a benchmark analysis for product & competitor insights](/content/help/how-to-do-a-benchmark-analysis/index.html): Discover how to conduct a powerful benchmark analysis step by step. Learn key strategies to compare performance, identify gaps, and drive meaningful… (1,794 words)
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- [IHUT Notifications](/content/help/ihut-notifications/index.html): Project Notification Subscribers will receive email notifications tracking the progress of the IHUT: (127 words)
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- [Market Research Glossary](/content/help/glossary/index.html): A complete market research glossary from Highlight — definitions for product testing, survey methodology, AI, and CPG insights terms like IHUT, MaxDiff, and… (2,883 words)
- [How can I leverage MaxDiff and TURF effectively using Highlight?](/content/help/how-can-i-leverage-maxdiff-and-turf-effectively-using-highlight.html): Techniques used to answer questions like which of several product features matter most to customers, which concept or design is most appealing, and which… (1,709 words)
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- [How can I use Highlight to conduct in-depth interviews?](/content/help/how-can-i-use-highlight-to-conduct-in-depth-interviews.html): In-Depth Interviews (IDIs) are a qualitative research method used to explore the “why” behind consumer behaviors, perceptions, and experiences. Conducted as… (388 words)
- [Highlight's Community of Product Testers](/content/help/highlights-community-of-product-testers/index.html): Highlight's community of product testers is carefully crafted and continuously reviewed to ensure highest-quality, on-time, and authentic feedback. We… (338 words)
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- [Question Customization](/content/help/highlight-defined-questions-customization/index.html): Understand how question customization works, what you can and can't do to customize a pre-defined question, and what it means for your results (232 words)
- [Get Started with a New IHUT Project](/content/help/get-started-with-a-new-ihut-project/index.html): Fill in each of the Setup steps then Submit your project. Video tutorial and more details below. (452 words)
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- [Focus group research explained: When & how to use this method](/content/help/focus-group-research/index.html): Discover when focus groups work best for your research goals. Learn practical tips for organizing sessions, moderating discussions, and interpreting… (1,478 words)
- [What is Garment Testing & When Should You Do It?](/content/help/garment-testing/index.html): Learn how garment testing helps improve apparel product quality, safety, and performance. (1,275 words)
- [General | Highlight Help Center](/content/help/general/index.html): Browse 13 Highlight Help Center articles on General. (78 words)
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- [Downloads](/content/help/downloads/index.html): Overview Downloads is where you take your data out of Highlight. The Responses CSV gives you every individual answer, one row per participant, so you can… (667 words)
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- [Crosstabs](/content/help/crosstabs/index.html): Overview Crosstabs gives you one table per question — a row for every answer option, a column for every product. It's where you go when the headline… (846 words)
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- [Creating a New Project](/content/help/migration/help/starting-a-new-project/index.html): To create a new Project, click the 'New Project' button on the right side of the top navigation bar. (66 words)
- [Shipping & Carrier Options](/content/help/migration/help/shipping-carrier-options/index.html): Fast, reliable U.S. shipping through UPS and USPS, with transit times tailored to your product’s needs. (133 words)
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- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/industry-know-how/index.html): Use this foundational guidance to ensure you're following research best practices. (548 words)
- [How to become a product tester: Your step-by-step guide](/content/help/migration/help/how-to-become-a-product-tester/index.html): Discover how to land your first product testing job with zero experience. Find trusted companies, learn requirements, and start your testing career. (658 words)
- [Packing & Handling](/content/help/migration/help/packing-and-handling/index.html): Your guide to the packaging, handling, and blinding services available to support every study type. (607 words)
- [Monadic Study Design for Concept Tests](/content/help/migration/help/monadic-study-design-for-concept-tests/index.html): Monadic methodology is widely regarded as one of the most effective approaches for conducting concept test studies.  (254 words)
- [Preferred Browser for the Best Experience](/content/help/migration/help/preferred-browser/index.html): For the best possible experience with our platform, we recommend using Google Chrome. (107 words)
- [Duplicating a Project](/content/help/migration/help/duplicating-a-project/index.html): To create a project that's identical or similar to a previous one, create a new project then reuse specifications from the previous project: If the original project was created before the new platform (108 words)
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- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/for-product-testers/index.html): Content developed and curated especially for our nationwide community of Highlighters (173 words)
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- [Forgot Password | Highlight](/content/platform-eu/auth/forgot-password/index.html): Highlight Customer Application (39 words)
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- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/design-surveys/index.html): Start from a Survey Blueprint, adapt for your needs. (61 words)
- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/insights-results-analytics/index.html): Get the most out of Highlight's analysis suite. (26 words)
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- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/get-started-project-setup/index.html): How to get started with a new project + Project Setup FAQs. (46 words)
- [help/migration/help/index.html](/content/help/migration/help/index.html) (107 words)
- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/general/index.html): Includes info about service tiers, pricing, project timelines, account and project access, and managing notifications. (56 words)
- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/concept-tests/index.html): Concept Tests (20 words)
- [Knowledge Base - Highlight Product Intelligence Platform](/content/help/migration/help/logistics-shipping/index.html): Logistics & Shipping (19 words)
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- [help/help/bulk-question-actions-delete-and-copy/index.html](/content/help/help/bulk-question-actions-delete-and-copy/index.html) (274 words)
- [Brand Terms of Service (2022) | Highlight](/content/brand-terms-of-service-2022/index.html): Archived 2022 terms of service governing Highlight's product testing services for brand customers. (6,299 words)
- [How can I leverage MaxDiff and TURF effectively using Highlight?](/content/help/help/how-can-i-leverage-maxdiff-and-turf-effectively-using-highlight.html): Techniques used to answer questions like which of several product features matter most to customers, which concept or design is most appealing, and which combination of products will reach the most people. (1,737 words)
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- [apply/appdheihh2vzlmqjt/shr0smurtfdnzzyjl/index.html](/content/apply/appdheihh2vzlmqjt/shr0smurtfdnzzyjl/index.html) (16 words)
- [Question Customization](/content/help/migration/help/highlight-defined-questions-customization/index.html): Understand how question customization works, what you can and can't do to customize a pre-defined question, and what it means for your results (250 words)
- [Bulk Survey Actions: Copy To and Delete](/content/help/help/bulk-survey-actions-delete-and-copy/index.html): When building your surveys, you can copy the entire survey into other surveys, or select questions to bulk delete them or copy them into other surveys in your project. (274 words)
- [Question Types & Settings](/content/help/help/question-types/index.html): To customize your survey, you can drag and drop in a variety of different question types from the Custom Questions section on the right side of each survey. If you are working with the Concept Tester  (538 words)
- [agile-product-innovation-and-development/index.html](/content/agile-product-innovation-and-development/index.html) (83 words)
- [Survey Types](/content/help/help/survey_types/index.html): Within each project, there are up to 5 different types of surveys:  Review how to Add, Update, and Delete surveys in your project. This should be used for any custom profiling questions you'd like to  (370 words)
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- [Question Show Logic](/content/help/help/question-show-logic/index.html): How to use question show logic in the survey builder, along with explanations of the different types of rules you can build based on different question types (463 words)
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- [Matrix Questions](/content/help/help/matrix-questions/index.html): Including matrix questions in your survey while ensuring positive respondent experience (463 words)
- [Intro to Surveys](/content/help/help/survey-blueprints/index.html): Highlight pre-loads your project with a Survey Blueprint -- expert-designed survey content based on your product category & aligned to your research objectives. (382 words)
- [How can I use Highlight to conduct in-depth interviews?](/content/help/help/how-can-i-use-highlight-to-conduct-in-depth-interviews.html): In-Depth Interviews (IDIs) are a qualitative research method used to explore the “why” behind consumer behaviors, perceptions, and experiences. Conducted as one-on-one conversations, IDIs allow you to dig deeper into insights uncovered through quantitative research and better understand the motivations driving customer feedback! (450 words)
- [Alienation Testing (IHUT)](/content/help/help/alienation-testing/index.html): Assess the potential impact of core product changes on your current consumers’ loyalty via in-context learning. (401 words)
- [Pipe-In Responses to Question Text](/content/help/help/pipe-in-responses-to-question-text/index.html): Pipe in responses, recall, response piping (160 words)
- [Add, Update, Delete Surveys](/content/help/help/add-delete-surveys/index.html): Use the Design Surveys step to design all of the surveys your research requires your recruited testers to respond to. (269 words)
- [Survey Design Best Practices](/content/help/help/survey-design-best-practices/index.html): Use proven survey design practices for stronger insights. (289 words)
- [Reuse Surveys From a Past Project](/content/help/help/reuse-surveys-from-a-past-project/index.html): To quickly duplicate surveys from another project, use the Reuse Surveys feature. (131 words)
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- [Sensory Evaluation (IHUT)](/content/help/help/sensory-evaluation/index.html): Gain confidence in key sensory & product characteristics to drive consumer-driven confidence in product decisions. (346 words)
- [Claims Substantiation (IHUT)](/content/help/help/claims-substantiation/index.html): Evaluate consumer perceptual claims to ensure validity and credibility via in-context, robust assessment. (291 words)
- [Retail Readiness (IHUT)](/content/help/help/retail-readiness/index.html): Develop powerful in-context data to arm sales teams with evidence that drives sell-in and expansion across channels and retailers. (306 words)
- [Prototype Testing (IHUT)](/content/help/help/prototype-testing/index.html): Evaluate holistic product performance & opportunities for refinement by testing a benchtop or early stage prototype to drive relevant, rapid innovation. (397 words)
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- [Focus group research explained: When & how to use this method](/content/help/help/focus-group-research/index.html): Discover when focus groups work best for your research goals. Learn practical tips for organizing sessions, moderating discussions, and interpreting qualitative data. (1,596 words)
- [I am having trouble submitting my video/photo. : Highlighter Support](/content/help-app/support/solutions/articles/73000670647-i-am-having-trouble-submitting-my-video-photo.html):  We're sorry to hear you're struggling with your video/photo submission!      We know these issues can pop up from time to time so we always ask a few extra people to submit videos. If you can't get it to submit, don't worry about it! It won't cou... (79 words)
- [Media submissions (photo/video) : Highlighter Support](/content/help-app/support/solutions/folders/73000346546/index.html) (34 words)
- [How do I make sure my photo/video gets approved? : Highlighter Support](/content/help-app/support/solutions/articles/73000593399-how-do-i-make-sure-my-photo-video-gets-approved.html):  In order to ensure that all media submissions, whether photos or videos, meet our community standards, please ensure that you do the following:       Review and follow the specific instructions for this study closely.    Do not use any photo/vide... (64 words)
- [I was selected for a study but am no longer able to participate. : Highlighter Support](/content/help-app/support/solutions/articles/73000669773-i-was-selected-for-a-study-but-am-no-longer-able-to-participate.html):  Things change - we get it! If you receive an email that you were selected for a study but are no longer able to participate, please email us at support@highlighters.letshighlight.com as soon as possible. This will ensure you don't receive future ... (66 words)
- [Shipping : Highlighter Support](/content/help-app/support/solutions/folders/73000346346/index.html) (62 words)
- [I didn't receive my package  : Highlighter Support](/content/help-app/support/solutions/articles/73000517766-i-didn-t-receive-my-package/index.html):  Please do a simple google search with your tracking number to see the status of your box.      In rare occurrences, a package may have gotten lost within the sorting facility. If that is the case, not to worry! We will simply remove the surveys f... (74 words)
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- [I received an opt-in email, but it is not in my account. : Highlighter Support](/content/help-app/support/solutions/articles/73000669772-i-received-an-opt-in-email-but-it-is-not-in-my-account.html):  If you received an email to take an opt-in, but it is not in your account when you log in, then the opt-in is no longer available.     Our opt-ins are on a first come, first serve basis and fill quickly! Once we have received the desired number o... (100 words)
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- [The product codes in my survey don't match my instructions : Highlighter Support](/content/help-app/support/solutions/articles/73000669778-the-product-codes-in-my-survey-don-t-match-my-instructions.html):    Please double check your instructions to ensure you are testing in the proper order. If the product codes in your instructions are different than the product codes in your first survey, please email us at support@highlighters.letshighlight.com.... (54 words)
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- [I received a Bonus Points offer but the points aren't in my account : Highlighter Support](/content/help-app/support/solutions/articles/73000670904-i-received-a-bonus-points-offer-but-the-points-aren-t-in-my-account.html):  From time to time we will offer Bonus Points to help us meet a tight deadline. If you received an email notification offering additional points on a study, the points will not automatically appear in your account. These points will be manually ad... (85 words)
- [What is Exclusive Product Innovation?](/content/help/help/exclusive-product-innovation/index.html): Your definitive roadmap to developing game-changing products that stand out. Learn how top professionals create unique market solutions that customers can't resist. (1,528 words)
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- [What is secondary research? Methods, sources & best practices](/content/help/help/secondary-research/index.html): Learn how to conduct effective secondary research with proven methods, reliable sources, and analysis techniques. Save time and resources today. (1,594 words)
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- [Market Research Glossary](/content/help/help/glossary/index.html): A complete market research glossary from Highlight — definitions for product testing, survey methodology, AI, and CPG insights terms like IHUT, MaxDiff, and TURF. (2,950 words)
- [I see an error page when trying to log in to my Highlighter account : Highlighter Support](/content/help-app/support/solutions/articles/73000517777-i-see-an-error-page-when-trying-to-log-in-to-my-highlighter-account.html):  Sorry to hear you are experiencing trouble! Please go to app.letshighlight.com and select Log In.     If you are still stuck, these suggestions usually do the trick:       Clear your cookies/cache  Use a private/incognito browser  Use a different... (79 words)
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- [Brand Perception Research: Things Marketers Need to Know](/content/help/help/brand-perception-research/index.html): Discover how to measure brand perception accurately with our step-by-step how to guide designed to help you create successful surveys. (2,160 words)
- [Access your Highlighter account : Highlighter Support](/content/help-app/support/solutions/folders/73000346396/index.html) (59 words)
- [White Space Analysis Template for a Competitive Edge](/content/help/help/white-space-analysis-template/index.html): Navigate untapped market opportunities with precision. Get a proven template that helps businesses identify strategic gaps and create breakthrough positioning. (1,016 words)
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- [How to Do Competitor Benchmarking](/content/help/help/how-to-do-competitor-benchmarking/index.html): Learn how to gain a competitive advantage by benchmarking against competitors. Discover key strategies, metrics, and tools to drive business growth. (1,292 words)
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- [Top market research companies: your go-to guide for 2026](/content/blog/top-market-research-companies/index.html): Top market research companies for 2026 compared by methodology, timelines, and fit—global syndicated firms, agile concept testing, and in-home CPG product testing with Highlight. (996 words)
- [5 Reasons Brands Are Shifting to In-Home Usage Testing](/content/blog/everyones-moving-to-ihuts-over-clts-and-heres-why/index.html): See the five operational and speed advantages driving brands to shift from central-location testing to in-home usage testing. (808 words)
- [Highlight Reel: Fibermax Over Protein | Highlight](/content/highlight-reel-zesty-z-recording/index.html): See how Zesty Z is disrupting pita chips with a better-for-you product that tastes great. (11,927 words)
- [How to Drive Customer-Led Growth With Product Validation](/content/blog/customer-led-growth/index.html): Customer-led growth puts consumers at the heart of your strategy. Use in-home testing to validate ideas, reduce risk, and create products that sell.

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- [Cost reduction strategies that don't harm your brand](/content/blog/cost-reduction-strategies/index.html): Forget slashing features and cheapening materials. Discover how leading brands use in-home product testing to cut costs while improving customer satisfaction. (1,313 words)
- [How explorer cold brew refined their brand in just 10 days](/content/blog/explorer-cold-brew-messaging-optimization-case-study.html): Explorer Cold Brew tested 4 SKUs with 324 better-for-you coffee drinkers nationwide, receiving actionable insights in less than two weeks. (783 words)
- [See how LOLA is using Highlight concept testing](/content/blog/highlight-concept-testing-for-lola/index.html): LOLA makes period care and sexual wellness products for conscious consumers. When it comes to product development, they start with consumer data. (948 words)
- [Consumer Research Platforms: Choose for Your Customers, Not Your Convenience](/content/blog/consumer-research-platforms/index.html): Take a look at the top consumer insights platforms that amplify real customer voices over data volume, with authentic feedback that predicts market success. (1,383 words)
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- [Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team](/content/blog/former-surveymonkey-coo-and-new-vp-of-product-join-highlight-leadership-team.html): Highlight is excited to announce a newly evolved leadership team to support and drive our mission to help build better products–for the people and planet.  (837 words)
- [How Fable Food cut product testing time by 83% in 12 days](/content/blog/fable-food-12-day-burger-testing-case-study/index.html): See how Fable Food tested two mushroom burger formulas with real consumers in 12 days—cutting testing time 83% and getting launch-ready insights. (966 words)
- [Highlight's Engineering Philosophy](/content/blog/highlights-engineering-philosophy/index.html): But before building great technology, comes building a great engineering team. Highlight is growing a world-class team of engineering rockstars, and with the… (624 words)
- [Taste and Sensory Tests for Unforgettable Products](/content/blog/crafting-irresistible-experiences-how-taste-and-sensory-tests-lead-to-unforgettable-products.html): Taste and sensory tests are essential in product development, uncovering consumer expectations, preferences, and previously unknown needs. (826 words)
- [Discover the Highlight Platform](/content/blog/discover-the-new-highlight-platform/index.html): This next phase of the Highlight platform makes conducting high-quality, research-grade physical product testing faster and more efficient than ever. 
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- [Agile product testing: Hand sanitizer brand success story](/content/blog/hand-sanitizer-innovation-testing-case-study/index.html): Discover how a leading hand sanitizer brand got consumer insights for two new products in under 2 weeks, achieving 97% survey completion rates. (579 words)
- [Hair care brand validates product performance](/content/blog/hair-care-brand-validates-product-performance/index.html): A celebrity hair care brand came to Highlight pre-retail launch to validate their product performance and get the claims they needed to go to market. (320 words)
- [Highlight Wins Startup of the Year at Greenbook's IIEX Conference](/content/blog/highlight-wins-startup-of-the-year-at-greenbooks-iiex-conference.html): Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to announce that they have won Startup of the Year at this year's Insight… (594 words)
- [Longitudinal Deep-Dive for Good Pharma](/content/blog/good-pharma-longitudinal-case-study/index.html): In less than 10 days, the Good Pharma team had the usage, efficacy, and messaging data
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- [11 Proven Wear Testing Method for Apparel Brands](/content/blog/11-considerations-for-apparel-brands-to-improve-their-wear-testing.html): Apparel testing reveals how your potential customers feel about your products before a big launch. Learn how to effectively test clothing and footwear.  (2,443 words)
- [Best Questions for Focus Groups to Move Your Product Forward](/content/blog/best-questions-for-focus-groups/index.html): These 20 focus group questions will bring your research to life…and pave the way for more accurate and actionable insights. (1,649 words)
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- [Best Concept Testing Platforms for CPG Brands (2026)](/content/blog/best-concept-testing-provider/index.html): Compare the best concept testing platforms for CPG brands in 2026 — tools for idea screening, benchmarking, and real-world validation before you launch. (2,112 words)
- [What is Claims Testing? for CPG product teams](/content/blog/claims-testing/index.html): Learn more about claims testing, the process of proving that your product does exactly what you say it does—backing up your bold statements with solid evidence. (1,599 words)
- [5 Predictions for Packaging Innovations in 2024](/content/blog/5-predictions-for-packaging-innovations-in-2024/index.html): Big changes to packaging legislation and trends will shake up industries across the CPG landscape in 2024. Start here to prepare your brand for success. (1,856 words)
- [The 2025 Trends that Will Shape the CPG Industry](/content/blog/2025-cpg-industry-trends/index.html): See the CPG product innovation trends set to transform the FMCG industries like food, bev, personal care, beauty, and even retail. (1,764 words)
- [How Concept Testing Sets Up Your Product for Success](/content/blog/concept-testing-guide/index.html): See how rigorous concept testing guides product development, avoids costly errors, and secures consumer trust. (1,860 words)
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- [Best cosmetic product testing solution 2026](/content/blog/best-cosmetic-testing/index.html): Discover the best cosmetic product testing solutions for 2026. Compare platforms for consumer testing, clinical validation, and compliance to support faster,… (2,109 words)
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- [Best Aaru alternatives for AI consumer research in 2026](/content/blog/aaru-alternatives/index.html): Discover the best Aaru alternatives for AI consumer research. Compare synthetic research tools, survey platforms, and CPG product testing solutions. (1,823 words)
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- [Best Skincare Product Testing Providers 2026](/content/blog/best-skincare-product-testing/index.html): Compare top skincare product testing solutions. Discover platforms for in-home feedback, clinical validation, and compliance to improve product performance and… (935 words)
- [Best AYTM alternatives for Strong Audience Insights](/content/blog/aytm-alternatives/index.html): Discover the top AYTM alternatives for 2026. Compare Highlight, Suzy, Toluna Start, GWI, Kantar Marketplace, and QuestionPro to find the best platform for… (2,026 words)
- [2025 holiday season consumer spending](/content/blog/2025-holiday-season-consumer-spending/index.html): Original Highlight research on 2025 holiday consumer spending: sentiment, grocery budgets, private label loyalty, and what CPG brands should expect this season. (1,378 words)
- [Aeston West x Highlight case study](/content/blog/aeston-west-x-highlight-case-study/index.html): See how Aeston West, a skincare brand especially formulated for aging skin, used Highlight to substantiate claims in preparation for go to market launch. (1,454 words)
- [2026 CPG packaging trends for CPG product teams](/content/blog/2026-cpg-packaging-predictions/index.html): See the Highlight Reel recap with Fred Hart and Emma Steel trendspotting the CPG packaging trends that will shape grocery shelves in 2026. (909 words)
- [7 Best AI Platforms for Research Surveys 2026](/content/blog/best-ai-brand-research-surveys/index.html): Which AI platform is right for your brand research? Compare Highlight against other industry competitors for modern AI surveys capturing detailed insights. (2,630 words)
- [10 Black-owned innovative CPG brands](/content/blog/10-black-owned-cpg-brands/index.html): See the Black-owned consumer good brands that are transforming their respective categories and creating products people love. (1,285 words)
- [Compare Product Usability Through Competitive Testing](/content/blog/competitive-usability-testing/index.html): Compare your product’s usability against competitors with real consumer feedback. Competitive usability testing reveals strengths, gaps, and ways to stay ahead. (1,444 words)
- [What Is a Consumer Panel? Benefits for CPG Brands](/content/blog/consumer-panel/index.html): Learn what a consumer panel is, why CPG brands use them, and how the Highlighter community delivers vetted in-home feedback teams can trust. (1,287 words)
- [Claims Testing to Stay Ahead in Uncertain Times](/content/blog/claims-testing-to-stay-ahead-in-uncertain-times/index.html): By conducting claims testing, companies can power through uncertain economic times and maintain a competitive edge. (765 words)
- [How to Save Money with Concept Testing](/content/blog/concept-testing-with-ihut/index.html): Concept testing is a powerful tool especially in times of economic uncertainty. Pairing that with IHUT is a powerful indicator of on shelf performance. (1,196 words)
- [Using AI for market research | Highlight](/content/blog/ai-market-research/index.html): AI market research tools can help you dramatically speed up data analysis. How can you make the most of AI without relinquishing the human touch? (1,611 words)
- [Aelia x Highlight case study for CPG product teams](/content/blog/aelia-x-highlight-case-study/index.html): See how Aelia, a new kind of high performance skincare brand, use Highlight to substantiate claims in preparation for go to market launch. (780 words)
- [Best Baby Product Testing Providers 2026](/content/blog/best-baby-product-testing/index.html): Compare the best baby product testing solutions in 2026. Discover platforms for in-home feedback, prototype testing, and safety validation to support confident… (1,818 words)
- [How to Handle Conflicting Product Feedback](/content/blog/conflicting-product-feedback/index.html): Turn conflicting or ambiguous consumer feedback into clear product decisions. Get structured insights from real users to guide development choices confidently. (1,567 words)
- [Confidence interval vs confidence level — Highlight](/content/blog/confidence-level-vs-confidence-interval/index.html): How do you account for sampling error? Understand terms like confidence interval vs. level and see how Highlight’s audience curation can help improve results (1,432 words)
- [Advanced market research techniques to get real insight](/content/blog/advanced-market-research-techniques/index.html): Explore advanced market research techniques through user testing. Connect with real consumers to understand preferences and behaviors. (1,513 words)
- [Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough](/content/blog/building-a-tech-centered-agile-research-platform-with-highlights-cpto-ethan-kellough.html): Bringing market research and product testing into the 2021 era was no small feat - Ethan, Highlight's CPTO explains how it all came together. (1,197 words)
- [Creating a buffer for tariffs on Chinese imports](/content/blog/china-import-tariffs-and-alienation-testing/index.html): China import tariffs have CPG brands reeling. See how alienation testing can help you make sure any product changes won’t disappoint your loyal customers. (1,716 words)
- [Become a Highlighter Product Tester | Highlight](/content/apply-to-be-a-free-product-tester/index.html): Join Highlight's community to test free CPG products at home and share feedback—not a product testing agency. Sign up to become a Highlighter. (562 words)
- [X Concept Testing Questions to Validate Your Product Ideas](/content/blog/concept-testing-questions/index.html): Stop getting surface-level feedback that doesn't predict real behavior. Learn how to craft concept testing questions that uncover genuine consumer insights. (2,062 words)
- [Protect Your Brand with Claims Substantiation](/content/blog/claims-substantiation/index.html): Advertising claims can entice customers to buy, but they can also get you in trouble. Claims substantiation helps you maximize your appeal and lower your risk. (1,535 words)
- [Concept Screening For Real-Life Success](/content/blog/concept-screening/index.html): Find out how you can improve your concept screening process by involving IHUT and your customers' experiences.  (1,746 words)
- [Celebrity brand consumer insights](/content/blog/celebrity-owned-brands/index.html): As more celebrities found consumer brands, here's what they need to know about consumer expectations, wants, and needs for product and branding. (785 words)
- [Conjoint Analysis: Best Practices & How-To Guide](/content/blog/conjoint-analysis/index.html): Master the fundamentals of conjoint analysis to make confident product decisions backed by reliable consumer data. (1,606 words)
- [How Bare Hands got product feedback in 4 days (case study)](/content/blog/bare-hands-4-day-product-testing-case-study/index.html): Discover how Bare Hands transformed their nail care products in just 10 days using 90 nationwide testers and got actionable feedback in 4 days.

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- [How Clorox implemented claims testing for better products](/content/blog/clorox-product-innovation-case-study/index.html): This case study breaks down their 7-day consumer testing approach that achieved 100% completion and provided Clorox with detailed participant responses. (898 words)
- [What Apparel Brands Can Learn from Texworld 2025](/content/blog/8-takeaways-from-texworld-2025-for-apparel-brands/index.html): Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the apparel industry and what fashion brands need to do to win on shelf. (762 words)
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- [Research best practices | Highlight](/content/blog/index.html): Product testing research, consumer insights, and innovation best practices from the Highlight team. (483 words)
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- [About Highlight's Product Intelligence Team | Highlight](/content/about-us/index.html): Highlight is a product testing platform for CPG and retail products. Learn more about making your innovation consumer-led with this integrated solution. (311 words)
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- [What you need to know from the Beverage Forum 2025](/content/blog/beverage-forum-2025/index.html): Read Highlight's key takeaways for the beverage industry from 2025's Beverage Forum for those looking to build products beverage shoppers will love. (899 words)
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