blog/
214 pages · Updated 2026-10-22
Pages
- Highlight Launches Pulse: Instant Product Insights, Powered by Highlight Twins
- How to create marketing claims that people actually trust in 2025
- How to Choose a Market Research Platform
- Webinar Recap: Agile Innovation Within Big CPG
- what-is-a-survey-screener
- What is Qualitative Research: Definition, Methods & More
- How to Choose a Consumer Product Testing Company
- What Sensory Testing Really Means to a Consumer Research Scientist
- 5 Things You Might Have Missed at Showcase 2024
- Best Quantilope Alternatives for Consumer Research
- The Real Impact of Inflation on Consumer Spending in 2025
- Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
- Best Tracksuit Alternatives for Product Audience Profiling
- Spotlight: Tracy Luckow of Whipnotic
- Best Strella.io alternatives for product insights 2026
- Product Testing for Beginners: Is It Legit?
- The June Highlight: Honoring Pride Month 🏳️🌈
- Spotlight: Tierney Wilson of Sakara
- Boost sales with these pet food packaging trends
- Product Reformulation Strategy: Adapting to Consumers
- Product Packaging from Concept to Shelf
- Taste test panels: Are they right for your brand?
- Market Research Questions: A Complete Guide for CPG Brands
- The psychology of packaging design that drives repeat sales
- Spotlight: Marguerite Mariscal of Momofuku
- highlight-spark-highlights
- Updating Your Pricing to Respond to Tariffs
- Spot Insights with Voices of Your Customers
- How to Eliminate Procedural Bias in Consumer Research
- Beyond the brainstorm: innovate with impact using IHUT
- Skincare shopper insights holidays 2025
- Smart Packaging: Create Impactful Packaging
- How Wile used longitudinal testing to validate claims
- How to Use Product Benchmarking to Your Advantage
- How to Identify White Space Opportunities
- The February Highlight: Black History Month
- How to Conduct Product Testing Research
- Leveraging Your Results to Build Better Products
- How to Use Customer Product Insights Effectively
- Ace your SKU optimization with TURF analysis
- WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
- Product prototype development: a testing process that's built for decision-making
- Best Zappi Alternatives for Product Insights
- Quantitative Survey Questions: What it is & Examples
- How to Stop Survey Fraud in Market Research
- Recap: Highlight @ TMRE 2022 for CPG product teams
- 10 Questions to Ask Before Hiring a Product Testing Agency
- Why Bad Panel Data Is Quietly Wrecking Your Launch Forecasts
- Streamlining Concept Testing with Technology | Highlight
- Meet one of Highlight's in-house research professionals
- Papa Luc's Provisions x Highlight case study
- Pet care consumer insights for CPG brands
- Product Pricing Analysis: Techniques to Find the Sweet Spot
- Sniff out product data intelligence like Sherlock Holmes
- Meet Sensory Scientist Alex Maxwell
- New Product Concept Validation for Success
- What It Truly Means to Be Tech-Enabled in Product Research
- Tech-Enabled In-home Usage Testing for Better Products | Highlight
- The March Highlight: Women's History Month
- MaxDiff Analysis (A.K.A. “Best Worst” Scaling)
- Most Effective Types of Qualitative Research Questions
- Highlight Raises $18M Series A for Product Research
- See how Maple Brothers is using Highlight concept testing
- The Advantage of a Monadic Approach to Concept Testing
- Pilot Pens: 90% survey response in pre-launch testing
- Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know
- How to Design Sensory Tests During the Prototyping Stage
- The Market Research Timeline: Methodologies and Tech Advancements
- From R&D to Reality: How IHUT Transforms NPD
- How AI is powering DIY Research: TMRE 2024
- Best Listenlabs Alternatives for Product Concept Testing
- Method Series: You Have Your Data - Now What?
- Removing Red Dye from a leading beverage brand
- In-House vs. Agency Product Testing: How to Decide
- Highlight Recruited Pregnant People for Product Testing
- Product Optimization Testing for Freestyle Snacks
- Prototype testing for King's Hawaiian
- Agile At Home Learning for SnackFutures
- Tree Top cuts product launch time by 50% with smart testing
- Sage start-up advice from GreenBook Pitch Winners
- Learn more about super grain fonio
- Stop the small-talk. Here's the best way to conduct in-depth interviews.
- In-home Usage Testing: Debunking 10 IHUT Myths
- How to Manage Supply Chain Disruptions
- New Highlight go-to-market leadership for 2026
- Market Research Analysis: Get Real Data, Not Delulu
- Meet the new Highlight brand identity
- Message Optimization for Ocean Spray
- Method Series: Choosing the Right Sample Size
- IHUT for Mondelez BFY SnackFutures Innovator
- In-home pet food testing: insights to improve your product
- 5 Lessons Legacy CPG Brands Learn from Emerging Brands
- Product Testing Methods to Prevent Costly Launch Errors
- Research best practices — Page 12 | Highlight
- Research best practices — Page 16 | Highlight
- IHUT vs. CLT vs. Concept Test: Which Fits Your Question?
- Journ Beauty: 90% survey response in pre-launch testing
- What you need to know from Beauty Accelerate 2025
- Research best practices — Page 10 | Highlight
- Research best practices — Page 8 | Highlight
- Research best practices — Page 6 | Highlight
- ImpactSKU x Highlight 2021 for CPG product teams
- Research best practices — Page 11 | Highlight
- Research best practices — Page 14 | Highlight
- Research best practices — Page 13 | Highlight
- How to evaluate research software
- Research best practices — Page 15 | Highlight
- Research best practices — Page 4 | Highlight
- Launching BOLD Highlighter for CPG product teams
- Research best practices — Page 7 | Highlight
- Research best practices — Page 5 | Highlight
- Research best practices — Page 3 | Highlight
- Research best practices — Page 9 | Highlight
- Research best practices — Page 17 | Highlight
- Generate social-proof buzz: How to get more reviews for your products
- Proven Methods to Validate a Product Idea Fast
- 18 FAQs About Highlight's In-Home Usage Testing Platform
- IHUT Testing: Your Fast Track to Product Development Success
- Top 8 Disadvantages of Focus Groups for Product Testing
- Haircare consumer insights for 2026
- Benefits of A Human-First Approach in Business Development
- How to test concepts for execution risks, not just customer appeal
- Competitor Analysis for New Product Development
- How Much Does an IHUT (or CLT) Cost? A 2026 Breakdown
- How To Benchmark to Break the Mold
- How "Expect More, Pay Less" Transformed Shopper Expectations
- Which CPG Packaging Trends are Here to Stay?
- How Highlight cultivates an engaged community of product testers
- Research best practices — Page 2 | Highlight
- How the Highlight platform is enabling speed to insight & market throughout the product lifecycle
- CPG Product Development Innovation in 5 Steps
- How Fast Is Consumer Research? A Realistic Timeline
- How Simply Gum used Highlight to confidently expand beyond gum
- How Hanes Made Wear Testing Part of Product Development
- Founder Spotlight: Nikki Seaman of Freestyle Snacks
- Agile sensory testing for cat litter innovation
- Why Legacy Brands Need Alienation Testing
- How to Manage Consumer Perception and Avoid Brand Reputational Damage
- Customer Insights Analysis for Cost Savings
- How to Choose A Consumer-Centric Contract Manufacturer
- How Highlight Handles Logistics
- Founder Spotlight: Fiona Co Chan of Youthforia
- What if your product development team was hundreds strong? The promise of customer co-creation
- Top market research companies: your go-to guide for 2026
- 5 Reasons Brands Are Shifting to In-Home Usage Testing
- How to Drive Customer-Led Growth With Product Validation
- Cost reduction strategies that don't harm your brand
- How explorer cold brew refined their brand in just 10 days
- See how LOLA is using Highlight concept testing
- Consumer Research Platforms: Choose for Your Customers, Not Your Convenience
- Product-Market Fit for US Launch
- Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
- How Fable Food cut product testing time by 83% in 12 days
- Highlight's Engineering Philosophy
- Taste and Sensory Tests for Unforgettable Products
- Discover the Highlight Platform
- Agile product testing: Hand sanitizer brand success story
- Hair care brand validates product performance
- Highlight Wins Startup of the Year at Greenbook's IIEX Conference
- Longitudinal Deep-Dive for Good Pharma
- Companies Building Better Products for the Planet
- 22 Brand Collabs Bringing Innovation to Food & Beverage Shelves
- 11 Proven Wear Testing Method for Apparel Brands
- Best Questions for Focus Groups to Move Your Product Forward
- 21 Questions BevAlc Brands Can Answer with Product Testing
- Best Concept Testing Platforms for CPG Brands (2026)
- What is Claims Testing? for CPG product teams
- 5 Predictions for Packaging Innovations in 2024
- The 2025 Trends that Will Shape the CPG Industry
- How Concept Testing Sets Up Your Product for Success
- Product Benchmarking: Why Real-World Testing Matters
- Best Pet Food Product Testing Platforms 2026
- Best cosmetic product testing solution 2026
- Best Protein Shake Product Testing Providers 2026
- Best Aaru alternatives for AI consumer research in 2026
- Best Fragrance Testing Providers 2026
- Best Skincare Product Testing Providers 2026
- Best AYTM alternatives for Strong Audience Insights
- 2025 holiday season consumer spending
- Aeston West x Highlight case study
- 2026 CPG packaging trends for CPG product teams
- 7 Best AI Platforms for Research Surveys 2026
- 10 Black-owned innovative CPG brands
- Compare Product Usability Through Competitive Testing
- What Is a Consumer Panel? Benefits for CPG Brands
- Claims Testing to Stay Ahead in Uncertain Times
- How to Save Money with Concept Testing
- Using AI for market research | Highlight
- Aelia x Highlight case study for CPG product teams
- Best Baby Product Testing Providers 2026
- How to Handle Conflicting Product Feedback
- Confidence interval vs confidence level — Highlight
- Advanced market research techniques to get real insight
- Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
- Creating a buffer for tariffs on Chinese imports
- X Concept Testing Questions to Validate Your Product Ideas
- Protect Your Brand with Claims Substantiation
- Concept Screening For Real-Life Success
- Celebrity brand consumer insights
- Conjoint Analysis: Best Practices & How-To Guide
- How Bare Hands got product feedback in 4 days (case study)
- How Clorox implemented claims testing for better products
- What Apparel Brands Can Learn from Texworld 2025
- IHUT coffee machine testing: 40 users, 100% completion rate
- Research best practices | Highlight
- Alcohol Product Testing: The Top 5 Use Cases
- BITE 2025 Recap and Takeaways for CPG product teams
- Country Luau Partners with Highlight for a Pre-launch Digital Test
- Child-free Millennials vs Millennials who have kids
- What you need to know from the Beverage Forum 2025
- Kids' snack brand gets retailer data in 14 days with IHUT
- Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
- Claims Validation for Feminine Wellness Product
- Agile Message Optimization for Biena Chickpea Snacks